About the Award
Understanding the diversity and nuances of the affiliate marketing channel is paramount to running a successful programme.
With this award, judges will be looking for competent and holistic management of an individual brand’s affiliate programme within the region by an OPM, full-service agency, in-house team or affiliate network.
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
The affiliate programme can be managed from any country or region. The entry will qualify as long as the affiliate programme targets consumers in one or more countries within the specified region (i.e. LATAM). There is no requirement for the activity to be multi-country. When writing your entry please ensure you answer each element of the judging criteria and refer back to your objectives and how you met them within Smart Execution and/or Effectiveness and ROI.
There is no requirement for the activity to be multi-country. For clarity, the USA also includes Canada.
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech
Last Year’s Winners:
Resolution Media and CJ Affiliate for Swarovski
Download the 2019 Book of the Night
Learn why they won and what it will take to secure the trophy this year