About the Award
Judges will be on the lookout for something very simple: a content-based marketing campaign that turned brilliant ideas into clear results.
Your content marketing campaign could include automation, interaction with other channels or data; we’re confident of the winning campaign demonstrating a cohesive, strategic approach with an astute distribution strategy, all backed up by impressive figures.
– Executive Summary (Not JEO)
– Clear Objectives
– Innovation and Creativity
– The Human Touch
– Smart Execution
– Results and Effectiveness
– Sound Bites (Not JEO)
There is no requirement for the activity to be multi-market. The campaign can be targeted at consumers in one or more countries. However, the campaign activity for the entry must have taken place between the awards activity period of 12 months prior to the final entry deadline of 16.07.20.
If you have previously entered the campaign into either the Performance Marketing or International Performance Marketing Awards your entry must demonstrate significant evolution since its last submission into either, as well as the activity having taken place within the stated activity period.
THIS AWARD IS OPEN TO:
Advertisers, Agencies, Publishers, Networks and Tech
Awin for Nike: Sneakerheads and Stories
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