Best Affiliate & Partnership Strategy (Southeast Asia)

About the Award

With this award judges will be looking for competent and holistic management of an individual brand’s affiliate & partnership strategy. This should be targeted towards consumers in the region by a full-service agency, OPM, in-house brand team, influencer or affiliate network.

A deep understanding of the diversity and nuances of the affiliate & partnership channel is paramount to a brands ultimate success within it. For this award, the strategy could include smart use of different partnership types, including commerce content, cashback, influencers, discount, technology partners, paid search amongst others, within a rounded effort for a brand.

Entry guidance

The entry will qualify as long as the strategy targets consumers in one or more countries within the specified region. There is no requirement for the activity to be multi-country. The entry can be based on either a specific campaign or overall strategy for the brand.

2024 Winner

VINFAST & ACCESSTRADE: Lead Generation through Community Building & Social Media Engagement

VINFAST & ACCESSTRADE: Lead Generation through Community Building & Social Media Engagement

By: ACCESSTRADEClient: VINFAST

2024 Highly Commended

Elevating Puma’s Partnerships Strategy: The Impact of Lodestar Marketing & impact.com

By: impact.comClient: Puma, Lodestar Marketing

2024 Finalists

  • Elevating Puma’s Partnerships Strategy: The Impact of Lodestar Marketing & impact.com

    By: impact.comClient: Puma, Lodestar Marketing
  • How Lodestar Marketing & intent.ly Grew the SEA Affiliate Partnership Pie Together!

    By: intent.ly Global
  • Optimise & Samsung; Supercharging the Affiliate Strategy; Scaling Across SEA

    By: OptimiseClient: Samsung
  • VINFAST & ACCESSTRADE: Lead Generation through Community Building & Social Media Engagement

    By: ACCESSTRADEClient: VINFAST
Close