AFFILIATE PROGRAMME AWARDS
Best Affiliate Programme Launch
Winner:
DAZN & Partnerize: A Knockout Global Launch Strategy
Highly Commended:
Awin-O, Let’s Go
Highly Commended:
Impact, Silverbean & John Lewis Partnership: Migratory Magic
Finalists
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Admitad Affiliate & Acer Care: Affiliate Program Launch
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CJ & Dell: Migration Par Excellence
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GrowthOps & Kérastase: A Unique Take From a Traditional Affiliate Programme
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Optimus Performance Marketing & tails.com: Growing the Affiliate Channel in Europe
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Student Beans & Emma Sleep: Uncovering a Relevant Market
AGENCY & PLATFORM AWARDS
Global Affiliate Network or SaaS Platform of the Year
Winner:
Awin: Growth and Resilience Fuelling the Affiliate Industry
With the new Awin Gold Standard accreditation already having been awarded to 40 advertisers for achieving optimal affiliate programme setups, it’s clear that the network is proving successful in supporting all areas of the industry, from bigger brands to SMEs. The newly-developed Awin for Shopify app unlocks affiliate marketing for the platform’s 200k+ partners and has achieved a five star rating from its users. That’s not all; the highly regarded Awin Report was launched in an all-digital format for 2021, featuring over 100 contributors, and has seen more than 40k unique visits to its dedicated microsite. These figures are truly something to be proud of, so congratulations to Awin for taking home this award. We’ll be keeping our eyes open for fresh industry innovations from the network in the future.
Highly Commended:
CJ
Highly Commended:
Rakuten Advertising: Elevating Affiliate Marketing through Partner and Strategy Diversity
Finalists
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Admitad Affiliate: Nurturing Strategic Win-Win Partnerships
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AdsEmpire CPA Network with WW Direct and Smartlink
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Kwanko
BEST USE OF AWARDS
Best Data-Driven Performance Strategy
Winner:
Upsellit & Samsung Electronics: Using Machine Learning To Provide Incremental Revenue
Highly Commended:
Adequate & HealthLabs: From Zero to Superhero
Finalists
-
Rakuten Advertising & Backcountry: Successfully Using Skai Solution (To Transfer Data From Adobe to Google)
CAMPAIGN & STRATEGY AWARDS
Best Brand Performance Campaign
Winner:
Assembly & La Mer: The Full Experience Through #EyesFeelBright
Highly Commended:
Rakuten Advertising, 55Haitao & Clinique: Creating the Perfect Marriage Between Brand & Performance
Finalists
-
Adequate & HealthLabs: From Zero to Superhero
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CJ, Giving Assistant and Barnes & Noble: “Black Voices”
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Rakuten Advertising & Backcountry: Identifying Incremental Revenue in Driving to YouTube
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The Home Depot & Contobox: Always-on Dynamic Prospecting
Best Direct-to-Consumer Campaign
Winner:
Disney+: Performance Marketing Campaign the Falcon and the Winter Soldier
Highly Commended:
Adequate & HealthLabs: From Zero to Superhero
Finalists
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Rakuten Advertising & Giftcards.com: Creating a New Strategy for Google’s New Customer Acquisition Feature
Best Integrated Performance Marketing Campaign
Winner:
Rakuten Advertising & Aje: Athletica Launched With HYPE Lifecycle Strategy
Highly Commended:
Adequate & HealthLabs: From Zero to Superhero
Finalists
-
HABITANT & Somos Sapiens: Virgin Telco Spanish Launch
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Rakuten Advertising & mac of all trades: Drives Performance With Cross-Channel Program Using Publisher, RetailMeNot
CAMPAIGN AWARDS
Best Social Commerce or Live Shopping Campaign
Winner:
Adequate & HealthLabs: From Zero to Superhero
Highly Commended:
Awin, PcComponentes & ToroTocho: ‘Going live in 3, 2, 1…’
Finalists
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Media Monks & Johnson & Johnson: #CareWithPride Influencer Campaign
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OAK Digital & Meridian Grooming: Growing Through Engaging Social Campaigns
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VizSense & Paid Workout App Launch Campaign
Best Use of Performance During COVID-19
Winner:
Partnerize, Marriott International & Acceleration Partners: Responsive Reactivation During COVID-19
Highly Commended:
Awin Access: Championing Small Businesses During Lockdown
Highly Commended:
Rakuten Advertising & FitFlop: Helping the NHS Get Back on Its Feet
Finalists
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APAX GROUP: Green Carpet Fashion Awards
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Booming (iO company) x EDC Retail: Reaching new heights during lockdown
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CJ & Expedia Group: “Safe Travels”
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DMi Partners & Hydrow: Best Use of Performance During COVID-19
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Impact & LetsGetChecked: Supporting Travel in Testing Times
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Rakuten Advertising & Bonds: An O2O Journey Through a Global Pandemic Down Under
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RevLifter, CJ & AT&T: Turning a Fresh Page
Best Use of Programmatic Advertising
Partnerize is the leader in partnership automation. The Partnerize platform is the only of its kind to deliver a fully integrated, comprehensive suite of discovery, recruitment, optimization, payment, brand safety and fraud prevention capabilities for marketers seeking a high transparency, scalable subsidy to alleviate pressure on their unit economics as a result of over dependence on primary sales and marketing channels. Supported by unrivaled service including the category’s only in-housing support program, with Partnerize, you’re in control of the entire partnership marketing lifecycle—all on a single platform. Partnerize has a global footprint, retaining offices in Australia, Japan, the Netherlands, New York, Philadelphia, San Francisco, Singapore, and the United Kingdom. For more information on how Partnerize helps turn your partnerships into a profit center, please visit https://partnerize.com/en.
Winner:
Bidease & inDriver: Programmatic User Acquisition for a Ride-Hailing Service
Highly Commended:
Incubeta & Life Style Sports: Amplifying Social Reach
Best Incentive Partner Campaign or Strategy
Winner:
Rakuten Advertising, Qantas Shopping, ECHT & Endota Spa: Taking CLO to the Next Level with CLO+
Highly Commended:
Rue Gilt Groupe & Partnerize: Incentives Equals Partnership Success
CHANNEL-SPECIFIC AWARDS
Best Paid Search Campaign
Winner:
iQuanti, Inc
Highly Commended:
Rakuten Advertising & Backcountry: Breaking Zombie SKUs Into a New Smart Shopping Campaign
Best Paid Social Campaign
Winner:
Awin, Etsy & TikTok: Giving Mother’s Day Sales a Boost
Highly Commended:
Adequate & HealthLabs: From Zero to Superhero
COLLABORATION & PARTNERSHIP AWARDS
Partnership of the Year
Founded in 2008, advanced store brings CPA-based Performance Display & Retargeting Advertising solutions to market. We help over 600 advertisers, global brands and thousands of publishers worldwide in distributing and using their media budgets efficiently by creatively achieving their individual campaign goals. As a company with its own EU-funded technology advanced store is dedicated to fully automate Online Marketing solutions in the future. That’s why the team of 42 experts develops their own AI-driven media technology connecting multiple DSPs & SSPs for complete reach and a data-based user approach.
Built upon nearly two decades of experience, the company’s diverse suite of products generates over 100 million ad impressions per day across finance, telecommunication, retail & shopping, travel, energy and other verticals. To quote the CEO Marc Majewski, advanced store is poised to challenge the way Affiliate Marketing is done to exploit its full potential by following new strategies and ideas.
Winner:
Booming (iO company) & Royal Philips: Creating Sustainable Partnerships
Booming Performance Marketing Agency and Royal Philips BV have been partners for three years, working to cover affiliate programmes in the Benelux region. Furthering their partnership, Booming now manages affiliate marketing programmes for 15 countries across Europe and the Americas. Through seamless integration and takeover from the local marketing teams, the partners hit or exceeded all revenue and ROAS targets in Q4 2020 and Q1 2021. Together with Philips, Booming has carved out a new team that is ready to take on all things affiliate in order to support the business in reaching its long-term goals.
Highly Commended:
Rakuten Advertising, Naver & MATCHESFASHION: An Exclusive Look Into the Google of South Korea
Finalists
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Artefact Germany GmbH & Ingenious Technologies AG: Combining Data Use and Personal Exchange to Find the Best Fitting Partnership
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Assembly, Eastbay & Slickdeals: A Deal Made in Heaven
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LinkConnector & Publisher Discovery: Take External Affiliate Recruitment to Unprecedented Heights
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OAK Digital Rolling Stone & FITE: Introducing Entertainment to at-Home Masses
GRAND PRIX AWARDS
Best Performance Marketing Agency (Performance Media)
CJ is the leading global performance marketing platform, specializing in affiliate programs that drive scalable, profitable growth for businesses around the world. CJ is the platform of choice for over 3,800 global advertiser brands across all verticals including retail, travel, finance & technology, and network & home services. CJ facilitates partnerships with over 80,000 publishers that allow brands to engage billions of consumers worldwide. As part of Publicis Groupe, aligned with Publicis Media, CJ leverages unparalleled data, technology, and expertise to power a truly customer-centric approach to performance marketing. Dare to think big and expect even bigger results with CJ.
Winner:
Acceleration Partners: Trusted by Leading Brands to Grow their Global Affiliate Partnerships
Highly Commended:
GrowthOps: A Human Centric Performance Marketing Agency
Highly Commended:
OAK Digital: Delivering Innovative and Exciting Partnerships for DTC brands
Finalists
-
Adromeda
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Adsterra: Social bar – Helping Our Clients to Weather the Storms of COVID-19
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Optimus Performance Marketing & Gen3 Marketing: Global Delivery Local Expertise
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Perform[cb] Agency
INNOVATION AWARDS
Best Influencer Marketing Campaign
Winner:
MediaMonks & L’ORÉAL Paris: #WonderWaterWhip Influencer Campaign
Highly Commended:
VizSense & Hornitos Tequila: A Shot Worth Taking Ohio Campaign
Highly Commended:
Zorka.Agency: YouTube Progress Bar for a Mobile Game Promotion
Finalists
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Assembly, Frontgate & LTK: Celebrating Interior Products With Influencers During the Holidays
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Impact & Mapiful: Building on the Bond of Emotion
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Partnerize, Dept Agency & Paula’s Choice: A Beautiful Balance for Influencer Inclusion in Affiliate
Best Retail Media Strategy
About Ingenious Technologies
Ingenious Technologies AG is a Berlin-based marketing technology provider that helps global brands optimise their partner marketing. Through its SaaS-based Partner Marketing Platform, the company gives the power back to brands to manage their partners directly, as well as to measure and analyse the performance of their efforts accurately – on a single platform. This unique combination is strengthened by its focus on data protection through first-party tracking and white-labelling capabilities, as well as guidance from the Customer Success team.
Winner:
Rakuten Advertising, Soreto & Forever New: Referral Technology & Building Influence After Purchase
Highly Commended:
Acceleration Partners & Swarovski: Exceeding Expectations via the Affiliate Channel
Highly Commended:
Awin, LOOKFANTASTIC & UNiDAYS: Making Freshers Fantastic
Finalists
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Admitad Affiliate & Allegro: Symbiosis of Creativity, Innovation and Human Communication
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Incubeta & Laithwaites Wine: (Pub) Crawling Amazon for Laithwaite’s Success
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RevLifter & Harvey Nichols: Discreetly Delivering Value
REGIONAL CAMPAIGN AWARDS
Best Affiliate & Partnership Campaign – APAC
Winner:
Rakuten Advertising, 55Haitao & Clinique: The Beauty of Live Performance
Highly Commended:
Commission Factory & My Muscle Chef: Eating up With the Hannashians
Finalists
-
APAX LIVE: Shanghai Iconic Fashion Showcase AW 2021
Best Affiliate & Partnership Campaign – North America
Winner:
OAK Digital & Boutique Rugs: Doubling Performance Through New Upper Funnel Partnerships
Highly Commended:
Publishers Clearing House & Capital One Shopping: Kick off Holiday Shopping
Best Affiliate & Partnership Strategy (LATAM)
Winner:
Disney Streaming & Neo Media World
Highly Commended:
Rakuten Advertising & ShopFácil.com
Finalists
-
Grupo Xcaret
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Upstream: Growing 100k Organic, First-Party Prospects in Less Than a Week
Best Managed Affiliate Programme – APAC
Winner:
Partnerize & THE ICONIC: Styling Partnership Success
Highly Commended:
Impact & Booktopia: Proving the Power of Partnerships
Highly Commended:
Partnerize & DAZN: Going Big in Japan
Finalists
-
Admitad Affiliate & AJIO: Bringing Fashion to People
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GrowthOps & Dell Affiliate Programme: An Exceptional Year of Growth.
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Rakuten Advertising & P.E Nation: Accelerating Through Accelerate
Best Managed Affiliate Programme – USA
Winner:
Impact & DMi: Transform TUSHY’s Bottom-Heavy Affiliate Program
With ROI plunging, TUSHY was becoming prepared to put a stop to its entire affiliate programme. However, the brand decided to rally and employed DMi to assist, bringing the programme back to what it should be. DMi tapped into the opportunity that was identified in its GAP analysis, using a sophisticated approach and thinking ‘smart’ to drive stellar results. The smart management strategy unleashed an 800% stream of programme revenue for TUSHY. DMi helped secure 200 revenue-share premium content placements for TUSHY in 2021.
Highly Commended:
OAK Digital & Hairstory: Diversify the Program, Activate Premium Partnerships & Still Find Growth
Finalists
-
Awin & Under Armour: ‘Protect This House’ Using Affiliate Marketing to Fill Revenue Gaps
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Gen3 Marketing, Carter’s & OshKosh B’gosh
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Honey by PayPal & PrettyLittleThing
Best Managed Affiliate Programme – Western Europe
Winner:
Silverbean & HelloFresh: Market-Leading Mentality
Highly Commended:
Impact & TUI: Turning Turbulence Into Turbocharged
Highly Commended:
Rakuten Advertising & Ann Summers: Affiliate Liberation
Finalists
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Booming (part of iO) & Philips: Affiliate was the Largest Marketing Channel in DACH during Black Friday
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Dept Agency & G-Star: Partnerships Program Success
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Optimus Performance Marketing & Victorinox AG: Partnering with an Icon
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Partnerize, Dept Agency & Dokteronline: Developing a Healthy Partnership Programme
TEAM & PEOPLE AWARDS
Rising Star Award (One to Watch)
JoinPiggy is an International money saving destination that allows its users to acquire incentives when shopping online, in the form of cashback and/or Discount codes. We offer our users our services via a browser extension, localised websites, email and social marketing.
Winner:
Gabby Schnaid, Sr. Client Development Manager at CJ
Highly Commended:
Annabel Gray, Associate Director, Australia at Silverbean
Finalists
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Kristina Nolan, Vice President of Affiliate at DMi Partners
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Madison Trampleasure, Senior Customer Success Manager at RevLifter
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Meghan Hogan, Enterprise Account Director at CJ
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Nicholas Yates, Head of Global Affiliate Partnerships at Silverbean
TECH AWARDS
Best Performance Marketing Technology
Winner:
Envolve Tech
Highly Commended:
RevLifter: Leading the Hyper-Personalization Revolution
Finalists
-
Affise
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End-to-end Partnership Automation with the Partnerize Platform
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FMTC
-
Impact Partnership Cloud
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Ingenious Technologies & Belboon: A Journey to Future-Proof Their Business
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UpSellit: Get More Value Out of Every Visit
Best SaaS Platform
Similarweb is the official measure of the Digital World.Our online traffic data enables us to deliver an unbiased, objective view of real-world web and app performance. From executing day-to-day tactics, to building long-term digital strategies, all your decisions can now be driven by the most important data there is – reality. Our unique data science converts noisy online data into a clear signal, normalizing all digital sources into a single view. That’s why we can fairly compare sites to sites and apps to apps.10B – Digital Signals Collected Daily, 2TB Data Analysed Daily, 200 Data Scientists, 10K+ Traffic Reports Generated Daily.
Winner:
Impact.com’s Partnership Cloud™
Highly Commended:
Affise
Highly Commended:
Partnerize Partnership Automation Platform
Finalists
-
AffX.io & Sellergize: The Modern Solution for Smart Affiliates
Performance Marketing Team of the Year (2021 and older)
Incubeta is a team of over 560 creators, thinkers, makers and doers working across 17 offices globally to unlock business growth. Incubeta combines capabilities across the full spectrum of digital disciplines to deliver standout outcomes at every brand touchpoint, from awareness to fulfilment.
With performance marketing at its core and the unification of all specialisms, Incubeta remains at the forefront of innovation to help businesses unlock the power of digital and amplify growth.
Winner:
Awin: Not Just Working With Your Agency, but for Your Agency
Highly Commended:
The Rakuten Advertising Team: Building a Diverse and Inclusive Network for Our People and Partners
Finalists
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Acceleration Partners: High-Performing, In-Market Experts Managing Programs Globally and Locally
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Adsterra: Social bar – Helping Our Clients to Weather the Storms of COVID-19
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Assembly & Cornerstone Brands: A True and Trusted Business Partnership
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DMi Partners: Performance Marketing Team of the Year