2023 Winners

Spotlight on Award Winners

Uncover top-tier companies and groundbreaking campaigns, with a host of new articles set to be released in the weeks to come. Delve into valuable insights from industry experts and understand the profound impact of their achievements.

REGIONAL AWARDS

Best Affiliate & Partnership Strategy (APAC)

 

Winner:
Highlands Coffee & ACCESSTRADE: Leveraging Online Influence for Offline Sales

By: ACCESSTRADE Client: Highlands Coffee

Highly Commended:
Prioritising Partnerships Delivers Strong Affiliate Channel Efficiency for The ICONIC

By: Partnerize Client: The ICONIC

Highly Commended:
Rakuten Advertising & Cotton On Made ShopBack Birthday the New Black Friday

By: Rakuten Advertising Client: Cotton On, ShopBack

Best Affiliate & Partnership Strategy (Europe)

Winner:
Nike and Awin – Never Done Growing

By: Awin Client: Nike

Highly Commended:
Optimise and HSBC Group UK; Optimising Every Piece of the Performance Marketing Puzzle

By: Optimise Client: HSBC Group UK

Best Affiliate & Partnership Strategy (LATAM)

 

Winner:
Rakuten Advertising & Revlifter: Increasing Sales for Raia Drogasil through Innovation

By: Rakuten Advertising Client: Raia Drogasil, Revliter

Highly Commended:
Grupo Xcaret Recovering Mexican Tourism

By: Grupo Xcaret Client: Webgains

Best Affiliate & Partnership Strategy (North America)

 

Winner:
Rakuten Advertising and RevLifter: Revolutionizing Membership Growth for Sam’s Club

By: Rakuten Advertising Client: Sam's Club

Highly Commended:
Putting the Buzz Back Into Affiliate Marketing

By: Gen3 Marketing Client: Lovehoney

CAMPAIGN AWARDS

Best Brand Performance Campaign

 

Winner:
Delivering Electric Performance with the Volkswagen ID.5

By: PHD Client: Volkswagen

Highly Commended:
VEVE x Allegro

By: VEVE Client: Allegro

Best DTC Campaign

 

Winner:
JBL x iO: The Power of Reinvention: Turning Up the Volume on JBL’s Affiliate Channel.

By: iO Client: JBL

Highly Commended:
VEVE x Walmart

By: VEVE Client: Walmart

Best Integrated Performance Marketing Campaign

 

Winner:
Xcaret Sale 2023

By: Grupo Xcaret Client: Xcaret

Highly Commended:
NSW Government Cost of Living

By: NSW Government Client: M&C Saatchi

Best Lead Generation Campaign

 

Winner:
Oracle/NetSuite: Best Lead Gen Campaign

By: All Inclusive Marketing Client: Oracle

Highly Commended:
Driving Brand Awareness and Converting First Time Buyers Within the Student Demographic

By: Student Beans Client: Fiverr

Highly Commended:
Making Home Happen

By: Veolytic Client: Tembo

Best Loyalty Partnership

 

Winner:
Rakuten Advertising & Cotton On Made ShopBack Birthday the New Black Friday

By: Rakuten Advertising Client: Cotton On, ShopBack

Highly Commended:
iGraal Days: The Black Friday of Cashback

By: Global Savings Group Client: iGraal

Best Social Commerce or Live Shopping Campaign

 

Winner:
Marriott International, Acceleration Partners & Parole Paris: Uncovering New Audiences via Social Communities

By: Marriott International, Acceleration Partners, Parole Paris, Partnerize

Highly Commended:
Best Social Commerce or Live Shopping Campaign (NEW)

By: Fanstoshop Client: Neiman Marcus

GRAND PRIX AWARDS

Best Affiliate and Partner Marketing Agency

Winner:
Silverbean: Optimising Client Experience for Ultimate Success

By: Silverbean

Highly Commended:
AIM drives results with its Own 4 Marketing Ps: People, Process, Partnerships, & Platform

By: All Inclusive Marketing

Best Affiliate Programme Launch

 

Winner:
Unlocking true partner potential through a transformative programme relaunch

By: Silverbean Client: IG & Impact.com

Highly Commended:
A Data-Driven Triumph: The Gym Group’s Transformative Journey with CJ

By: CJ Client: The Gym Group

Best Partnership

 

Winner:
Global + Local Unlocks Extraordinary Growth for H&M and Rakuten Advertising

By: Rakuten Advertising Client: H&M

Highly Commended:
Kwik Fit’s First Onsite Tech Partnership to Manage Demand & Revenue via Affiliate Channel

By: intent.ly Client: Kwik Fit

Highly Commended:
The North Face, Blue Light Card, and CJ: Transforming Exclusivity into Revenue

By: CJ Client: The North Face, Blue Light Card

Best Performance Marketing Agency (Performance Media)

Winner:
17 Years Driving Measurable Media Strategies for Digital First Brands

By: M&C Saatchi Performance

Highly Commended:
Helping the World Do Affiliate Marketing, Better!

By: Affiverse

Global Affiliate Network or SaaS of the Year (Voted)

Gen 3 Marketing

Gen3 Marketing an international award-winning affiliate marketing agency. We provide dedicated affiliate marketing management to drive growth and sales for e-commerce businesses in the USA, UK, across the EU and indeed globally. Founded in 2006, we have unrivalled experience working with networks, publishers, and affiliate technologies to drive the best possible results for our clients. The Gen3 Marketing approach is down-to-earth, and client focused. Gen3 Marketing aims to deliver the most cost-effective strategies that grow sales and meet both the commercial and marketing objectives of our clients. 50% of our clients have been with us for over 3 years and many have been with us since the beginning. As part of the leading international agency, we now manage in excess of 500 clients globally, including Kwik Fit, Snapfish, Chi Chi, Victorinox, tails.com, Richer Sounds, CW Sellors, Serenata Flowers, Sport Shoes, Sock Shop and across a vast range of verticals.

https://gen3marketing.com/

Winner:
Helping Every Business Grow Their Own Way

By: Awin

Highly Commended:
The Win, Win, Win Ecosystem.

By: CJ

BEST USE OF AWARDS

Best Use of Cashback, CLO or Incentive

 

Winner:
Beauty for a Cause: How Lancôme Generated $1M in One Day With Children’s Foundation

By: GrowthOps Client: Lancôme

Highly Commended:
Cashrewards Delivered a Bigger Slice of the Action for Pizza Hut and Smashes Records Every Month

By: Cashrewards Client: Pizza Hut

Highly Commended:
Travelling in Style With Rakuten Advertising & ShopBack Philipines

By: Rakuten Advertising Client: ShopBack

Best Use of Connected TV

 

Winner:
Home Alone (…in Millions of Homes!)

By: Disney Entertainment

Highly Commended:
A Scientific Affiliate Connection

By: Gen3 Marketing Client: Boutique Rugs

Best Use of Content Commerce

Winner:
Rakuten Advertising & TRENDii Take On Affiliate & Content With AI

By: Rakuten Advertising Client: TRENDii

Highly Commended:
A Unique Revenue Drive

By: Gen3 Marketing Client: Paravel

Best Use of Data

 

Winner:
Growing Intelligently in the US

By: RevLifter Client: River Island

Highly Commended:
BENlabs’ AI Creator Campaign Blasts Gel Blaster to the Top

By: BENlabs Client: Gel Blaster

Highly Commended:
Rakuten Advertising & PerformID Pioneer A-CLO & Take On Australia

By: Rakuten Advertising Client: PerformID (MyAmexShop.com.au)

Best Use of Influencer Marketing

 

Winner:
Etsy’s Cyber Sales Event UGC Ads Campaign Lights Up TikTok & Instagram

By: Awin Client: ETSY

Highly Commended:
Amazon Music & Acceleration Partners: Higher Conversion at Lower Cost with Influencer

By: Acceleration Partners Client: Amazon Music

Best Use of Paid Search

 

Winner:
Oban International and Big Bus Tours – Building Back Better Post Covid

By: Oban International Client: Big Bus Tours

Highly Commended:
Making Home Happen

By: Veolytic Client: Tembo

Best Use of Paid Social

 

Winner:
Using the ‘Force’ to Create Buzz for the VW ID. Buzz

By: PHD Client: Volkswagen

Highly Commended:
Sephora’s Influencer Symphony Delivers a Finale of Sales

By: Awin Client: Sephora

Best Use of Retail Media

 

Winner:
The Perfect Pairing: Rakuten Advertising, Coles Liquor Group & Cashrewards Bring Affiliate to Retail Media

By: Rakuten Advertising Client: Coles Liquor, Cashrewards

TECH AWARDS

Best Performance Marketing Technology

Winner:
Everflow: Transforming Performance Marketing with Innovation and Customer Success

By: Everflow Technologies

Highly Commended:
The Intelligent Offer Platform

By: RevLifter

Best Technology Publisher Partner

impact.com

ABOUT impact.com
impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics and Levi’s, visit www.impact.com.

https://impact.com/ Twitter

Winner:
The Intelligent Offer Platform

By: RevLifter

PEOPLE & TEAMS AWARDS

Best Initiative or Partnership for Good

 

Winner:
HSBC UK’s Safe Spaces Partnership for People Experiencing Financial Abuse

By: PHD and Kepler Client: HSBC UK

Most Creative Partnership

 

Winner:
Rakuten Advertising & PerformID Pioneer A-CLO & Take On Australia

By: Rakuten Advertising Client: PerformID (MyAmexShop.com.au)

One to Watch

Dealmoon

Dealmoon is the global leader in connecting Chinese expat shoppers to over 5000 brands globally. Our shoppers use the platform to shop brands that they love and also to discover new brands. Consisting of localised mobile apps, a social following of over 25million and over 1000 KOL’s/KOC’s Dealmoon is an essential part of a brands online marketing strategy with an extremely lucrative audience for them to target.

https://www.dealmoon.com/en

Winner:
Elizabeth Hoover

By: DMi Partners

Performance Marketing Team of the Year

Winner:
Partnerize’s Power of One: A Better Way to Partner.

By: Partnerize

Highly Commended:
Turning Traditional Teamwork Life on Its Head – In a Good Way!

By: Lodestar Marketing

Together We Solved That!

 

Winner:
intent.ly & Kwik Fit: Proving the Incremental Value of Onsite Engagement & Conversion Tech

By: intent.ly Client: Kwik Fit
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