As Head of Performance Marketing in the Global eCommerce Center of Excellence at Swarovski, Silvia is responsible for driving the performance with all online communication channels from display advertising, paid search, SEO, paid social, affiliate marketing to 3P advertising. She has been in the industry for over a decade, and now leads a talented team that are accelerating business growth by generating quality online and offline conversions. Prior to Swarovski, Silvia held senior positions at eBay, Hugo Boss, and Quelle; always with a focus on integrated marketing communications within eCommerce or Omnichannel companies.
“We were honoured to be a part of the International Performance Marketing Awards 2018! The event offers a unique opportunity to celebrate the success of the top industry players and recognise their input, passion and hard work.
We have always valued vision and innovation, which is why we wanted to show our appreciation by contributing as headline sponsor at the International Performance Marketing Awards in 2018.”Marc Majewski, CEO,
— advanced store
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