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  3. Michel Cervantes Martinez

Michel Cervantes Martinez

Senior Manager of Customer Acquisition
Experiencias Xcaret
Michel  Cervantes Martinez
About Michel Cervantes Martinez

Michel started this year with a promotion to Senior Manager of Customer Acquisition, which was created to refer to the merger of the B2B and B2C digital strategies of the Xcaret Group. Michel works with an in-house team of talented people to cover the full range of media and markets for the tourism sector that travel to the parks, tours and hotels of the group in Cancun & Riviera Maya.

Since 2011 he joined Xcaret Group and has participated in the opening of five parks, a hotel, and the all-fun-inclusive concept. Michel has also created the digital strategies that allowed the commercialization in more than 75 countries through affiliate marketing and OTAs. Xcaret Group has won two consecutive years as the best affiliate marketing management in Latin America at the IPMAs, which is a fundamental key for the digital transformation of the group into a company that has been prepared to diversify within the tourism sector with a strong ecological sustainable base.


Sponsors & Partners

Dates for your calendar

  • 11.09.19 Shortlist unveiled
  • 11.09.19 Voting opens
  • 18.09.19 Voting closes
  • 21.10.19 IPMA ceremony

Industry testimonial

“We were honoured to be a part of the International Performance Marketing Awards 2018! The event offers a unique opportunity to celebrate the success of the top industry players and recognise their input, passion and hard work.

We have always valued vision and innovation, which is why we wanted to show our appreciation by contributing as headline sponsor at the International Performance Marketing Awards in 2018.”

Marc Majewski, CEO,
— advanced store