Joseph Harper is Social Lead for Kellogg’s UK & Ireland business and is based in the multi-national FMCG giant’s UK headquarters in Media City, Manchester. Joseph is responsible for the planning and activation of Kellogg’s digital advertising strategy from across their broad portfolio of UKI brands, including Corn Flakes, Crunchy Nut, Special K & Pringles. He has been heavily involved in developing Kellogg’s activity in the space of Influencer Marketing and recently addressed the need for more effective deliverable measurement and promoting the importance of prioritising genuine advocacy as the number one deliverable from influencer activity.
“We were honoured to be a part of the International Performance Marketing Awards 2018! The event offers a unique opportunity to celebrate the success of the top industry players and recognise their input, passion and hard work.
We have always valued vision and innovation, which is why we wanted to show our appreciation by contributing as headline sponsor at the International Performance Marketing Awards in 2018.”Marc Majewski, CEO,
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