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Entry Criteria

Who Can Enter?

There are no physical boundaries with the International Performance Marketing Awards. Anyone within the digital ecosystem can enter categories on condition that where required your campaign activity reaches consumers in a specified region, for example the USA, MENA or APAC.

Your OPM, agency or business can be located in any global territory, there is no requirement to have a physical presence in the region to enter.

The awards are open to Advertisers, Publishers, Media Owners, Agencies, Networks, Startups, Technology Providers or Individuals who operate in the Performance Marketing sector.

Entries may be made directly by the company or via an authorised agent such as their network, agency or PR agency.

Entries may be submitted for multiple categories – there will be a charge for each entry submitted. Please use the correct entry template for each category.

Guidance for Campaign Based Awards

Judges are seeking a ‘best of the best’ campaign across all regions.

There is no requirement for activity to be multi-market this year. The campaign can be targeted at consumers in one or more country. Campaigns entered into the UK awards in April may be entered, enabling you to compete with other companies across the rest of Europe. However, the campaign activity for the entry must have taken place between the awards activity period of 01 July 2017 and 31 July 2018.

Guidance for Regional Awards

Regional awards are split into two key categories.

The entry can be managed from any country or region. The entry will qualify a long as the campaign or strategy targets consumers in one or more country within the specified region (i.e. LATAM).

Based on feedback from 2017 there is no requirement for the activity to be multi-country.

For clarity USA also includes Canada and MENA includes South Africa, LATAM also includes Brazil sub-region.


Only one representative per company will be counted – please make sure you are the designated voter for your company before placing your vote. Votes will only be counted from official company email accounts – Gmail, Hotmail and other such email addresses will be not be accepted.


To be eligible to enter each award, the activity must have taken place between 01 July 2017 and 31 July 2018.

The entry must generate revenue based on a performance metric. Hybrid or Tenancy type campaigns can be entered on condition that there is some CPA / performance-based activity attached.

Withdrawing an Entry

Entries can be withdrawn up until 02 August 2018 and up until that point will be eligible for a full refund. Past that date entries will be able to be withdrawn but the entry fee will be non-refundable.

Commercial Confidence

It is very important that you provide evidence of commercial success and ROI, without these the judges cannot measure the success of your campaign and you may lose out on points otherwise easily gained.

We understand that this information is of a sensitive matter and therefore all judges will be required to sign a Non Disclosure Agreement. Any information you put into your entry will automatically be treated as ‘for judges eyes only’ and no information from your entry will go further than the judges. All judges are vetted for conflicts and any issues, no matter how small will be taken seriously both for our reputation and your peace of mind.

If you have any questions regarding commercial confidence please call the founder and managing director of PerformanceIN, Matthew Wood on +44 117 990 2940.

Dates for your calendar

  • 04.04.18 Entries opened
  • 10.07.18 Earlybird entries closed
  • 02.08.18 Final entry deadline
  • 04.09.18 Shortlist announced
  • 04.09.18 Voting for ICOP opened
  • 26.09.18 Voting closed

  • 15.10.18 Awards ceremony

Industry testimonial

“The global Performance Marketing Awards offers a unique opportunity to recognize the top performers in the industry in an objective and independent manner. They categories have been well thought out and will highlight and recognize the best in the business on a global level for the first time.”

Robert Glazer, Founder & Managing Director
— Acceleration Partners