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Entry Criteria

7 Simple steps to entering
  1. Visit our category page - choose which one(s) to enter.
  2. Download the entry pack and complete the correct entry template (following the exact criteria given on the first page of the template).
  3. The completed entry may be accompanied if desired by a single piece of supporting evidence if you feel it adds value to your entry. This could be in the form of an image or PDF. If part of your entry contains video, host the video online using a service such as Vimeo, Youtube, Dropbox or your own server, and include the URL either in the entry template or a separate doc labelled ‘Supporting Evidence’.
  4. Make sure you have all logos of those involved in the campaign in vector format – AI. EPS. etc.
  5. Return to the website, complete the online form and upload your PDF, supporting evidence (if applicable) and upload a vector .eps or .ai logo for each partner involved in this entry (maximum of 3). Entry deadline is midnight 02 August 2018.
  6. Complete your payment details.
  7. All submissions must be submitted online by the deadline. Once your application has been received you will be emailed confirmation of entry along with a VAT receipt.

Any queries should be relayed to Kizzy McAuley on +44 117 990 2980.

Who Can Enter?

There are no physical boundaries with the International Performance Marketing Awards. Anyone within the digital ecosystem can enter categories on condition that where required your campaign activity reaches consumers in a specified region, for example the USA, MENA or APAC.

Your OPM, agency or business can be located in any global territory, there is no requirement to have a physical presence in the region to enter.

The awards are open to Advertisers, Publishers, Media Owners, Agencies, Networks, Startups, Technology Providers or Individuals who operate in the Performance Marketing sector.

Entries may be made directly by the company or via an authorised agent such as their network, agency or PR agency.

Entries may be submitted for multiple categories – there will be a charge for each entry submitted. Please use the correct entry template for each category.

Guidance for Campaign Based Awards

Judges are seeking a ‘best of the best’ campaign across all regions.

There is no requirement for activity to be multi-market this year. The campaign can be targeted at consumers in one or more country. Campaigns entered into the UK awards in April may be entered, enabling you to compete with other companies across the rest of Europe. However, the campaign activity for the entry must have taken place between the awards activity period of 01 July 2017 and 31 July 2018.

Guidance for Regional Awards

Regional awards are split into two key categories.

The entry can be managed from any country or region. The entry will qualify a long as the campaign or strategy targets consumers in one or more country within the specified region (i.e. LATAM).

Based on feedback from 2017 there is no requirement for the activity to be multi-country.

For clarity USA also includes Canada and MENA includes South Africa, LATAM also includes Brazil sub-region.


To be eligible to enter each award, the activity must have taken place between 01 July 2017 and 31 July 2018.

The entry must generate revenue based on a performance metric. Hybrid or Tenancy type campaigns can be entered on condition that there is some CPA / performance-based activity attached.

Templates Available

We have created a set of entry templates to use. These are not mandatory but they are recommended and you must follow the criteria set by them and answer each section in full.

There is a bespoke entry template for each category. Please ensure you are using the correct one as judging criteria differs for certain awards.

If you wish to design your own template this is accepted but your entry cannot be more than 3 pages A4.

Download the templates within our entry pack

Withdrawing an Entry

Entries can be withdrawn up until 02 August 2018 and up until that point will be eligible for a full refund. Past that date entries will be able to be withdrawn but the entry fee will be non-refundable.

Commercial Confidence

It is very important that you provide evidence of commercial success and ROI, without these the judges cannot measure the success of your campaign and you may lose out on points otherwise easily gained.

We understand that this information is of a sensitive matter and therefore all judges will be required to sign a Non Disclosure Agreement. Any information you put into your entry will automatically be treated as ‘for judges eyes only’ and no information from your entry will go further than the judges. All judges are vetted for conflicts and any issues, no matter how small will be taken seriously both for our reputation and your peace of mind.

If you have any questions regarding commercial confidence please call the founder and managing director of PerformanceIN, Matthew Wood on +44 117 990 2940.

Dates for your calendar

  • 04.04.18 Entries are open
  • 10.07.18 Earlybird entries close

  • 02.08.18 Final entry deadline
  • 04.09.18 Shortlist announced
  • 04.09.18 Voting for ICOP opens
  • 26.09.18 Voting closes
  • 15.10.18 Awards ceremony

Industry testimonial

“The global Performance Marketing Awards offers a unique opportunity to recognize the top performers in the industry in an objective and independent manner. They categories have been well thought out and will highlight and recognize the best in the business on a global level for the first time.”

Robert Glazer, Founder & Managing Director
— Acceleration Partners