Real Home Projects. Real Results.

The Challenge

Digital-first DIY retailer ManoMano needed to drive early-funnel brand awareness and consideration against well-known physical store competitors in France.

The Strategy

Turn influencer marketing into a performance-driven acquisition channel by combining creator storytelling with affiliate-based performance incentives.

Execution and Innovation

Partnered with specialist agency Collable via Awin to deploy DIY and lifestyle creators who showcased authentic home improvement projects incorporating ManoMano products.

Results

Generated 3.5 million clicks (+440% YoY), 99,000 orders (+992% YoY), and €12 million in revenue (+862% YoY).

Judges' Verdict

"This is a strong influencer-performance strategy that successfully turns creator activity into a measurable commercial channel. You could follow how the strategy was implemented, innovative to the client and how it drove impactful results."