Best Data-Driven Performance Strategy
About the Award
Showcases a performance marketing strategy that utilised analytics, data science, or advanced attribution models to achieve exceptional outcomes. Submissions should demonstrate how data insights guided decisions (from targeting and creative to budgeting and optimisation) and present clear ROI or incremental revenue improvements.
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2024 Winner
Proving the value of influencer marketing on the bottom line
By: BrainlabsClient/Partner: Designer Parfums2024 Highly Commended
Data-Driven Mastery: Gamelight’s AI Transforms JOYCITY’s User Acquisition
By: GamelightClient/Partner: JOYCITY2024 Finalists
Data-Driven Mastery: Gamelight’s AI Transforms JOYCITY’s User Acquisition
By: GamelightClient/Partner: JOYCITYData-Driven Revival: IHG’s Strategic Partnership with CJ Boosts Holiday Inn Performance by 40%
By: CJClient/Partner: IHG, TopCashbackIpsos partners with impact.com to track and reward partners for finding the perfect panellists
By: impact.comClient/Partner: Ipsos, impact.comLeveraging Data and Insights for Enhanced Customer Acquisition and Revenue Growth
By: UpsellitClient/Partner: Puritan’s PrideProving the value of influencer marketing on the bottom line
By: BrainlabsClient/Partner: Designer ParfumsRebel’s Data-Driven Success: Harnessing Insights for Excellence
By: GrowthOpsClient/Partner: RebelStone: revolutionary reporting that delivers real sustainability impact
By: Stone GroupClient/Partner: ThriveWinning big with data-driven media for Betfair Casino
By: GroupMClient/Partner: EssenceMediacom, Blis