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20th October 2025
Jumeirah Carlton Tower, London

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Best Use of AI in Performance Marketing

About the Award

Honours a campaign or platform enhancement that leveraged artificial intelligence or machine learning for significant gains in targeting, personalisation, or operational efficiency. Submissions should clarify the AI-powered processes or algorithms used and demonstrate how these capabilities led to meaningful performance uplifts.

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2025 Finalists

  • Captiv8’s Brand Safety Initiative

    By: Captiv8Client/Partner: Mattel, UFC

  • How AI-driven forecasting transformed Tu’s performance marketing

    By: PHD UKClient/Partner: TU & Smartly

  • Inflektion: Instant Personalization and Tailored Campaigns for Every Partner with AI

    By: InflektionClient/Partner: Oura, Power Plate, Bioniq, Muse

  • Moloco & Scopely: Game-Changing Use of Machine Learning

    By: MolocoClient/Partner: Scopely

  • Rakuten Advertising: AI innovation powers affiliate marketing excellence

    By: Rakuten Advertising

  • Turning Ad Creative into Measurable ROI with AI

    By: SmartAssets
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