Best Use of AI in Performance Marketing
About the Award
Honours a campaign or platform enhancement that leveraged artificial intelligence or machine learning for significant gains in targeting, personalisation, or operational efficiency. Submissions should clarify the AI-powered processes or algorithms used and demonstrate how these capabilities led to meaningful performance uplifts.
Rakuten Advertising delivers performance, brand, and people-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences through Affiliate Intelligence. Backed by industry-leading technology, AI innovation, and the largest, high-quality partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies to drive engagement, sales, loyalty, and beyond.
2025 Finalists
Captiv8’s Brand Safety Initiative
By: Captiv8Client/Partner: Mattel, UFCHow AI-driven forecasting transformed Tu’s performance marketing
By: PHD UKClient/Partner: TU & SmartlyInflektion: Instant Personalization and Tailored Campaigns for Every Partner with AI
By: InflektionClient/Partner: Oura, Power Plate, Bioniq, MuseMoloco & Scopely: Game-Changing Use of Machine Learning
By: MolocoClient/Partner: ScopelyRakuten Advertising: AI innovation powers affiliate marketing excellence
By: Rakuten AdvertisingTurning Ad Creative into Measurable ROI with AI
By: SmartAssets