AFFILIATE PROGRAMME AWARDS
Best Affiliate Programme Launch
We’re PerformanceIN, we connect and engage with the performance marketing community whilst facilitating industry debate, education and rewarding innovation, success and best practice.
With its roots way back to 2001 PerformanceIN is the leading global performance marketing publication, shedding light on the most important matters around the measurable side of marketing.
Winner:
Disney Streaming and Neo Media World: Disney+ Affiliate Program Launch
On the heels of a successful product launch, Disney Streaming partnered with Neo Media World to build a pay-for-performance customer acquisition program designed to ensure the continued growth and success of Disney+.
To read more about all of our winners, download our Book of the Night now!
Highly Commended:
Optimise Media for LV=: Maximising Migration
Finalists
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Awin for tastecard: In-In is the New Out-Out
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ForwardPMX and Impact for Foot Locker
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Harrods and Rakuten Advertising: 34% Growth After Global Programme Relaunch During COVID-19
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Impact and Neo for TUI Group
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Levi’s & Dockers, OMD EMEA and Partnerize
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Optimise Media for Uswitch.com
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Rakuten Advertising for Princess Polly
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SteelSeries, Dept and Partnerize
AGENCY & PLATFORM AWARDS
Global Affiliate Network or SaaS Platform of the Year
Piggy is a Global cashback publisher. Our users earn cashback and save money through our site and patent-pending browser extension. Our extension also has the ability to automatically find and apply vouchers to our members. We currently have over 4 million users worldwide and are rapidly growing. Our members are based in the US, UK, Germany, and France. Piggy is the easiest way to earn cashback and save money!
Winner:
Awin
Over the last 20 years, and the last 12 months in particular, Awin has pivoted to the immediate needs of its clients, responding rapidly and transparently in the face of constant change.
To read more about all of our winners, download our Book of the Night now!
Highly Commended:
Adtraction
Highly Commended:
Rakuten Advertising
Finalists
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ACCESSTRADE by Interspace
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Admitad Affiliate Network
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ClickDealer
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Kwanko
BEST USE OF AWARDS
Best Data-Driven Performance Strategy
Partnerize is the leader in partnership management. The AI-powered Partnerize Partnership Management Platform delivers data-driven intelligence and industry-leading management tools that are essential for materially improving ROI from this fast-growing sales channel. The Partnerize platform has won more than two dozen awards, including Best Technology at the International Performance Marketing Awards. More than 1,750 leading companies rely on Partnerize solutions to drive and manage more than $7B in partner sales and $600M in partner payments every year. For more information on how Partnerize can grow your partnerships and business, please visit https://partnerize.com
Winner:
ForwardPMX for Tommy Hilfiger: Success Beyond Search
By creating bespoke dashboards while combining insights and strategy across digital channels throughout the wider Tommy Hilfiger business, ForwardPMX have continued to strengthen their partnership by collaborating across even more brands, markets and channels.
To read more about all of our winners, download our Book of the Night now!
Highly Commended:
Akbank: OK, Google. I’m Feeling Lucky Today
Finalists
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All Inclusive Marketing and Extended Stay America: Strategic Growth Through Meaningful Insights and Data
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NMPi by Incubeta for M&S International: Not All International Markets are Created Equal
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Wickfire’s Buyer’s Guide Value Index
CAMPAIGN & STRATEGY AWARDS
Best Direct-to-Consumer Campaign
Winner:
DMi Partners: Meating Demand
This campaign was launched just as the COVID-19 pandemic hit. Bolstered by imaginative marketing efforts, Rastelli’s and DMi Partners’ campaign was adjusted to attract and serve customers wary of visiting stores and facing a meat shortage.
To read more about all of our winners, download our Book of the Night now!
Finalists
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#paid x Precision Nutrition
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Akbank’s Artificial Intelligent Marketing Automation Tool
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S⁺ REWARDS by Sino Malls: Turn Shopping into Playtime
Best Integrated Performance Marketing Campaign
Winner:
Lovehoney in Partnership with Webgains
During lockdown, Lovehoney and Webgains created an integrated campaign to raise awareness of masturbation as a healthy way for people to express themselves.
To read more about all of our winners, download our Book of the Night now!
Highly Commended:
Rakuten Advertising Helps Kurt Geiger Give NHS £1m Discounts
Finalists
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Akbank for Tosla: The Rising of New Generation T
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Chelsea FC: The 5th Stand
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Ledger Bennett for Rockwell Automation: Delivering Real Success from a Virtual Event
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Zorka.Mobi: Influencer Marketing Chatbots
CAMPAIGN AWARDS
Best Content Marketing Campaign
Winner:
Awin for Nike: Sneakerheads and Stories
There are very few products in the world that command as fanatical a following as sneakers. The most committed of these followers are known as ‘sneakerheads’. Awin and Nike used this to the best advantage possible and coordinated a global sneakerhead strategy that combined storytelling, agility and stunning creativity.
To read more about all of our winners, download our Book of the Night now!
Finalists
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Brand Movers: How Santander Built a Content Marketing Machine
Best Incentive Partner Campaign or Strategy
Winner:
Rakuten Advertising for American Express Australia, 24S, Coles Liquor and Harvey Nichols
Since the start of the partnership, Rakuten Advertising partnered with AMEX AU to run campaigns for 24S, Coles Liquor and Harvey Nichols. Although each retailer had vastly different objectives, all were able to partner with AMEX AU to achieve their goals.
To read more about all of our winners, download our Book of the Night now!
Highly Commended:
Awin and Button for Samsung Pay: The “Evolution” of Incentive Partnerships
Finalists
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All Inclusive Marketing and RetailMeNot for Bass Pro Shops: Consumer First Focus Sparks Growth Despite Global Pandemic
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Commission Factory and ShopBack for Catch
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Giftcloud for Carrot Insurance: A Digital First Journey to Empower Customers
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MandM Direct, Airtime Rewards and Partnerize
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Rakuten Advertising for Microsoft and ShopBack
Best Use of Programmatic
We actually do what other agencies would love to offer: scalable campaigns with a truly full service. Performance-oriented and flexible. Using our own technologies, we take you from the initial concept all the way to total success.
ad4mat, our product for performance display, allows advertisers and publishers worldwide to achieve extraordinary revenues. And just like ad4mat one, our preeminent platform for programmatic advertising, the data market place advanced audience is 100% geared towards increasing online sales. All with one clear objective: more sales for you. How do we accomplish this? Using the power of innovation and an amazing team that has grown to over 35 people since 2008. For our several hundred customers, we currently generate a monthly total of 100,000 commercial transactions. #PayPerSale
Winner:
Rakuten Advertising and Liberty London: Programmatic and Team Expertise Exceed Incremental ROAS Target
Liberty London and Rakuten Advertising’s goal for display strategy was to demonstrate the incremental value of the channel. Partnering the best of programmatic technology with human insight and expertise, results showed that creatives using brand lifestyle imagery drove a 24% higher conversion rate than product feed-only designs.
To read more about all of our winners, download our Book of the Night now!
Highly Commended:
NMPi by Incubeta for Lovehoney: Stimulating Display to Reach a Performance Climax
Finalists
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Croud for TheStreet
CHANNEL-SPECIFIC AWARDS
Best Paid Search Campaign
Winner:
ForwardPMX for Tommy Hilfiger: Success Beyond Search
Tommy Hilfiger had ambitious targets and needed to improve its return on investment in an increasingly challenging climate. ForwardPMX rose to the challenge by creating bespoke dashboards, while combining insights and strategy across digital channels throughout the wider business.
To read more about all of our winners, download our Book of the Night now!
Highly Commended:
Oban International and AXA-Global Healthcare
Finalists
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Croud for AMC Shudder
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Gen3 Marketing for Chicco USA
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Merkle for Emirates: Bigger with Paid Search, Better with Emirates
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Merkle: How We Diversified our Search Portfolio
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Rakuten Advertising for Route One: Skatepark Hyper-Targeting Improves ROAS by 62%
Best Paid Social Campaign
Talking Influence is brought to you by the team behind PerformanceIN, who are specialists in curating great content, research, communities, and events.
Our mission is to help support the influencer marketing industry by showcasing the very latest case studies, news and stats to support everyone’s growth within the eco-system.
Winner:
Rakuten Advertising for Molton Brown: Innovation and Data-Led lLearning Leads to 160% ROAS Growth
The Molton Brown Friends and Family promotion was a huge success thanks to the strength of the brand’s partnership with Rakuten Advertising. Run annually for over four years so far, the Friends and Family campaign needed to align with the 2020 goals of conversion growth and budget efficiencies.
To read more about all of our winners, download our Book of the Night now!
Highly Commended:
Metia Group and Intellectual Property Office of Singapore (IPOS)
Finalists
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#paid x Verizon
COLLABORATION & PARTNERSHIP AWARDS
Partnership of the Year
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Winner:
Awin for tastecard: In-In is the New Out-Out
In March, tastecard found themselves faced with a complete pause on the economy and its customers. Pivoting their brand in the face of COVID-19, they embraced a new role as a publisher.
To read more about all of our winners, download our Book of the Night now!
Highly Commended:
Los Angeles Apparel, DMi Partners and ShareASale
Highly Commended:
Rakuten Advertising for Harvey Nichols and Reward: Harvey Nichols’ First Card-Linked Partnership
Finalists
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Honey for Princess Polly: Spring 2020 Campaign
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Optmyzr Search Optimization Platform for Rakuten Advertising
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Rakuten Advertising for NET-A-PORTER and CATCH Fashion
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RevLifter and HP
GLOBAL INDUSTRY AWARDS
Best Travel, Leisure and Lifestyle Campaign
Winner:
All Inclusive Marketing for Extended Stay America: Growing Travel Affiliate Program During Global Pandemic
The Extended Stay America affiliate program weathered the COVID-19 storm. By considering changing consumer needs and market trends, staying flexible and having open conversations with partners, this US-based hotel chain was able to sustain 85% of last year’s revenue.
To read more about all of our winners, download our Book of the Night now!
Highly Commended:
Delante for BeDiet: SEO Strategy for Huge Traffic Gain
Finalists
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Honey for Booking.com: COVID Recovery Loyalty Campaign
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Webgains in Partnership with Xcaret
Best Finance Campaign
Ingenious Technologies AG is a Berlin-based marketing technology provider that helps global brands optimise their partner marketing for more sales.
Through its SaaS-based Partner Management Platform, the company gives the power back to brands to manage their partners directly, as well as to measure and analyse the performance of their efforts accurately – on a single platform. This unique combination is strengthened by its focus on data protection through first-party tracking and white-labelling capabilities, as well as guidance from an excellent team.
Backed up by accolades such as the winner of “Best Performance Marketing Technology 2016” and shortlisted “Best SaaS Platform 2018” and “Best Technology 2020”, Ingenious Technologies is on its way to becoming Europe’s most trusted technology provider.
Winner:
Oban International and AXA-Global Healthcare
Oban International ran a highly successful campaign in their first year of tenure with AXA-Global Healthcare, but new compliance regulations were threatening to undo that good work.
To read more about all of our winners, download our Book of the Night now!
Highly Commended:
Circlewise and Mintos: Boosting the Leadership in Crowd Investing
Finalists
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Impact for Starling Bank: Partner-Led Growth
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Merkle: Restrictions? No Problem.
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Optimise Media for so-sure
Best Technology and Telecoms Campaign
Winner:
RevLifter, CJ Affiliate and AT&T: Keeping the US Connected
AT&T’s brand security led to RevLifter positioning the page outside the retailer’s domain, creating obstacles in the collection of data and SEO. Further considerations like the varying speeds of AT&T in certain parts of the US brought other complications.
To read more about all of our winners, download our Book of the Night now!
Finalists
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Awin for BT Group: Commanding Price Comparison
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GoToMeeting and Acceleration Partners: Accelerating Growth
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Optimus Performance Marketing and Sage.com: International Expansion Accounting For Growth
GRAND PRIX AWARDS
Best Performance Marketing Agency (Performance Media)
Winner:
Acceleration Partners
By focusing on Better People, Better Process and Better Performance, the Acceleration Partners global team sets the standard for how brands efficiently grow and refine their marketing partnerships anywhere in the world.
To read more about all of our winners, download our Book of the Night now!
Highly Commended:
ForwardPMX
Highly Commended:
Optimus Performance Marketing: Rising to the International Challenge
Finalists
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All Inclusive Marketing: Delivers R.E.A.L. Performance Marketing Excellence
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Gen3 Marketing
INNOVATION AWARDS
Best Influencer Marketing Campaign
The Influencer Show Global is an event that works around you and your day-to-day diaries, bringing you four afternoons of insightful content. Curated by Talking Influence, the event will help you tackle key industry challenges and new opportunities whilst enabling you to filter, find and arrange meetings with relevant delegates, visit virtual booths for insights and offers and exclusive access (for VIP passes) to session replays.
Winner:
Awin for Etsy
How do you generate revenue and support your community of sellers while not appearing to capitalise on an economic crisis? Running in conjunction with the brand’s campaign, StandWithSmall, Etsy built a global influencer marketing campaign that spanned across six core markets.
To read more about all of our winners, download our Book of the Night now!
Highly Commended:
IMA for Amazon and J&J Aveeno: #GetSkinHealthy
Highly Commended:
Impact for Savage x Fenty Lingerie by Rihanna: Bold Voices
Finalists
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ForwardPMX: The Perfect Pairing with SMWS Ambassadors
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Rakuten Advertising for FitFlop: WonderWelly Campaign Demonstrates Value of Influencers
Best Retail Media Strategy
Circlewise is the Partnership Management Software of choice for B2B and B2C companies of all sizes. We power in-house affiliate programs across all countries, devices, and verticals including Fintech, Travel, eCommerce, and Services. Our software allows advertisers to efficiently manage their partnerships with affiliates, influencers, media buyers, and ad networks enabling them to scale their affiliate marketing indefinitely.
Winner:
NMPi by Incubeta for Superdrug: A Cut Above the Competition
As one of the biggest health and beauty retailers in the UK, Superdrug stocks hundreds of brands within a very crowded market and were in need of increasing their market share and visibility across multiple key categories while still using paid search as a performance-driven channel.
To read more about all of our winners, download our Book of the Night now!
Highly Commended:
Awin and Groupon for Dorothy Perkins: Dorothy Perk…ing Up Your Winter Wardrobe
Finalists
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Acceleration Partners and Le Col
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CityAds Media
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Harbingers for Oknoplast: Space for More
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Impact and AIM for Cabela’s: Road Less Traveled
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Merkle for Canon: Building The IMpossible
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Swarovski and Acceleration Partners: Global Growth through the Affiliate Channel
REGIONAL CAMPAIGN AWARDS
Best Affiliate & Partnership Campaign – APAC
Winner:
Farfetch and Partnerize
Farfetch and Partnerize took the core principles of their affiliate program and aligned them with their WeChat campaign. What was before promo codes with no tracking, became empowered media partners who built ‘light-apps’ within WeChat where they could drive trackable sales to Farfetch, receive significant rewards, and utilise insights to fuel growth.
To read more about all of our winners, download our Book of the Night now!
Highly Commended:
Rakuten Advertising for Forever New
Finalists
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ACCESSTRADE for CITI
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Commission Factory for Langtons
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ForwardPMX and Glamglow: Spurring Growth with the ‘Stay In & Glow’ Campaign
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ForwardPMX and Lane Crawford: Thriving Through Adversity
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Honey for Princess Polly: Spring 2020 Campaign
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Metia Group and Intellectual Property Office of Singapore (IPOS)
Best Affiliate & Partnership Campaign – Europe
Winner:
RevLifter and Awin and Mobiles.co.uk: A Sustainable Cyber Week
Mobiles.co.uk enlisted the help of Awin and RevLifter as part of a tactical, margin-driving effort over Black Friday. It wanted to present customers with relevant deals, based on their value, behaviour, and basket, while using an up-selling method to eke better margins.
To read more about all of our winners, download our Book of the Night now!
Highly Commended:
Groupon and Awin for Dorothy Perkins: Dorothy Perk…ing Up Your Winter Wardrobe
Highly Commended:
NMPi by Incubeta for Quintain Living: Closing the Online/Offline Gap
Finalists
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Awin for Conforama
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Rakuten Advertising and Superdry Grow Summer Sale Revenue 78%
Best Affiliate & Partnership Campaign – North America
Adsterra, est.2013, is a smart and flexible ad network, serving over 30 billion ad impressions per month worldwide. It works with 13K+ direct publishers and 9K+ brands, affiliates, media agencies, and ad networks dealing with various verticals.
Our mission is to connect advertisers and publishers of all sizes from anywhere in the world, helping them to increase their profit, develop their skills, grow as professionals to ensure a successful present and future. We set up and pursue high-quality standards of both service and traffic and contribute to adtech market development by introducing innovative products and sharing our experience and knowledge with the community.
There are three main ways to make money with Adsterra:
- earn money from advertising
- monetize all of your traffic (websites, blogs, social networks, etc.)
- earn money without having to do any work with our lifelong referral program for publishers (5%)
Winner:
RevLifter and CJ Affiliate for AT&T: Keeping the US Connected
AT&T set RevLifter the challenge of using deal personalisation to reel in new customers for its mobile, TV and internet division. Strict security around AT&T’s brand led to RevLifter positioning outside the retailer’s domain and required a totally unique approach.
To read more about all of our winners, download our Book of the Night now!
Highly Commended:
Impact for Fanatics
Finalists
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#paid x Crave
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Aarki for Bagelcode
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Honey for Princess Polly: Spring 2020 Campaign
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NMPi by Incubeta for M&S International: Not All International Markets are Created Equal
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Rakuten Advertising and AMDX for ASICS
Best Affiliate & Partnership Strategy (LATAM)
Winner:
Grupo Xcaret
“Buen Fin” is a national Mexican campaign, lasting three days of sales and discounts in various stores and services, both online and offline. It is the largest sales campaign of the year for Mexico.
To read more about all of our winners, download our Book of the Night now!
Highly Commended:
Awin for Banco Inter
Finalists
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CityAds Media
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Rakuten Advertising for Netshoes
Best Managed Affiliate Programme – APAC
Winner:
Swarovski and Acceleration Partners: Accelerating Growth in APAC
Before working with Acceleration Partners, Swarovski had seen slower than expected growth across APAC due to a lack of active partners and limited insight into the region and its cultural nuances.
To read more about all of our winners, download our Book of the Night now!
Highly Commended:
Impact for Canva: From Zero to Hero
Highly Commended:
Silverbean for Modibodi: Inspiring Consumer Confidence in the #nopanicperiod
Finalists
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ACCESSTRADE for CITI
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Myer and Partnerize
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Rakuten Advertising for Cotton On Australia
Best Managed Affiliate Programme – USA
Since its inception in 2014, Giftcloud has pioneered the use of reward campaigns, helping businesses grow by offering customers added value incentives, when brands would prefer not to discount. By unlocking the power of digital gift cards, your business can create the perfect campaign to not only acquire new, but retain and reward existing customers. Giftcloud’s account management team are brimming with insights and experience to make sure that your reward offer gives you the competitive advantage in your marketplace, whether that be through an affiliate, social, or an on/offline campaign. What’s more, our technology puts your customer on a seamlessly branded digital journey, offering a choice of over 250 retailers worldwide, delivering their gift card in real time.
Winner:
Impact and DMi Partners for Rastelli’s
How do you take an extraordinary situation and turn it not only into a growth opportunity but a sustainable way of doing business? Rastelli’s and its agency DMi did just that with a bold partnership strategy that delivered 505% revenue growth QoQ and a customer-centric ‘new normal’.
To read more about all of our winners, download our Book of the Night now!
Highly Commended:
Awin for HP: Reinventing HP’s Affiliate Program with Strategic Partnerships
Finalists
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Gen3 Marketing for Carter’s Inc.
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Rakuten Advertising for Cotton On USA
Best Managed Affiliate Programme – Western Europe
Winner:
Optimise Media for Confused.com
Working with Optimise Media as their exclusive affiliate network for more than a decade, the strong partnership with Confused.com continues. The partners recognised increasing competition in the financial vertical, and identified the need to develop and improve their positioning through smart use of technology.
To read more about all of our winners, download our Book of the Night now!
Finalists
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Awin for Currys PC World: Broadening Horizons
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ForwardPMX: The Perfect Pairing with SMWS Ambassadors
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Impact for LetsGetChecked: Growth Through Automation
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Optimise Media for GoCompare
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Rakuten Advertising and 24S
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Silverbean for HelloFresh: Feeding the World
TECH AWARDS
Best Performance Marketing Technology
Winner:
Impact Partnership Cloud
Impact’s technology makes it possible for advertisers to manage their affiliate, influencer, mobile app, B2B partnerships, and more, on a single, global platform. Their platform has even prompted clients to rethink revenue growth.
To read more about all of our winners, download our Book of the Night now!
Highly Commended:
RevLifter: The Leader in AI Deals Personalisation
Finalists
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Ingenious Technologies: Cube Group
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Partnerize Partner Automation Platform
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Student Beans Connect
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TrafficGuard: Sophisticated Digital Ad Fraud Prevention
Best SaaS Platform
Since 2006 Optimus Performance Marketing has been at the forefront of the affiliate marketing industry, winning numerous industry awards and consistently maintaining profitable growth.
With experienced staff operating from offices in Plymouth, London and San Diego they deliver end to end management, strategy and consultancy services worldwide to all sizes of client and market vertical. Optimus believes that success comes from continued evolution, so continually invest in training and tools to ensure that we can offer class-leading service while retaining staff and clients.
Winner:
Partnerize Partnership Automation Platform
For Partnerize, its aim is to transform the partnerships industry by automating the historically manual process of scaling the partnerships channel and unlocking its full growth potential for partners and brands.
To read more about all of our winners, download our Book of the Night now!
Highly Commended:
Impact Partnership Cloud
Highly Commended:
Optmyzr: PPC Automation Transforming Paid Search Marketing
Finalists
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#paid Creator Marketing Platform
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Affise: SaaS Platform Customized for Your Needs
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Everflow: Partner Marketing Platform
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TrafficGuard: Game Changing Digital Ad Fraud Prevention
Performance Marketing Team of the Year (2021 and older)
The platform uses AI to understand real-time signals from users onsite behaviour to deliver the right deal to the right customer at the right time, to achieve the advertiser’s goals.
It works by personalising offers on a retailer’s site and off-site which are designed to deliver incrementally and prevent customers leaving to look for deals on competitors.
The platform is uniquely used by each retailer to deliver their specific goals, which often include; more new customers, higher AOV, and conversion rates. RevLifter is available worldwide, rapid to integrate and paid on performance.
Winner:
Awin: Access Team Help Grow Tomorrow’s Brands Today
The importance of the SME and micro business segment to the wider economy cannot be overstated. Thanks to the combination of an easy-to-use, self-serve platform, alongside the on-hand support and expertise of the Awin Access team and their local representatives, Awin offers these micro businesses a digital marketing lifeline.
To read more about all of our winners, download our Book of the Night now!
Highly Commended:
Partnerize Global Partnerships Team
Highly Commended:
Rakuten Advertising Client Services Team
Finalists
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Adsterra: Building a Revolutionary Ad Format with Successful Teamwork
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All Inclusive Marketing, Bass Pro Shops and Cabela’s: Success Built on Trust, Creativity and Communication
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Webgains Integration Team