From Paris With Love: Turning Brand Desire Into New Customers

The Challenge

Karl Lagerfeld needed to convert high-level brand fame into measurable new customer acquisition across the UK, France, and Germany during a major celebrity partnership.

The Strategy

Connect upper-funnel celebrity awareness with lower-funnel acquisition through an integrated multi-channel media architecture backed by a single measurement framework.

Execution and Innovation

Linked video, social, display, search, and affiliate channels to capture intent generated by the "From Paris With Love" campaign featuring Paris Hilton.

Results

FW25 yielded +544% traffic (+91% new-to-brand) and +14% YoY revenue uplift. SS26 delivered +165% traffic, +454% new-customer growth, and a +65% YoY revenue increase on 23% lower spend.

Judges' Verdict

"Demonstrates strong commercial performance and a well-executed, integrated full-funnel media approach. Very connected strategy."