Beyond Consent: How Awin, Moonpull and TopCashback Made Tracking Easier to Fix

The Challenge

Affiliate tracking breakage caused by evolving browser privacy settings, consent changes, and technical updates often went unnoticed until publisher payouts failed, causing lost revenue and complex, multi-week diagnostics.

The Strategy

Develop an always-on, cross-industry tracking governance partnership that proactively audits, diagnoses, and communicates tracking breaks across advertiser setups.

Execution and Innovation

Integrated Moonpull's site-audit capabilities, TopCashback's transaction validation, and Awin's network infrastructure to provide real-time alerts and actionable, role-specific fix recommendations to stakeholders.

Results

Resolved tracking errors across nearly 200 advertisers, restoring accurate attribution for ~300,000 transactions and establishing a network-wide automated monitoring standard.

Judges' Verdict

"The three part partnership with Awin, TopCashback and Moonpull worked really well together for excellent results. Stand-out entry, doesn't just evidence impact for specific consent challenge, but demonstrates wider applications for the industry."