AFFILIATE PROGRAMME AWARDS
Best Affiliate Programme Launch
Winner:
Beyond Tradition: How Webgains Accelerated Lounge’s Growth without Tried & Tested Methods
Highly Commended:
FanFuel, TestoPrime & Wolfson Brands: A Blockbuster Global Launch & Growth Strategy
Finalists
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iO and EDC Retail: A magical (re)launch on a new playground
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LOEWE and Rakuten Advertising: Cultivating a Local Mindset to Scale Globally
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OAK Digital: Quickly Created a Strong, Profitable Affiliate Program Foundation for Audien Hearing
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Partnerize: Affiliate Channel Proves the Perfect Outlet for Otrium & AMPC on the Partnerize Platform
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Silverbean: Flying to Success
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Snipes & Artefact entering PL with audience-driven partner acquisition methods
AGENCY & PLATFORM AWARDS
Best Affiliate and Partner Marketing Agency
Winner:
Acceleration Partners: Exceptional Outcomes with Better People, Partnerships & Performance
Highly Commended:
Neo Media World: Moving affiliate programs beyond the standard practice
Highly Commended:
Silverbean: Rapidly Growing Global Specialist Affiliate and Partner Marketing Agency
Finalists
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Gen3 Marketing: Providing best in breed affiliate management
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GO Digital: A Human Centric View In Strengthening Team Culture and Client Relationships
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Lodestar Marketing: Utilising unrivalled experience to grow partnerships throughout APAC and beyond
Global Affiliate Network or SaaS Platform of the Year
Gen3 Marketing an international award-winning affiliate marketing agency. We provide dedicated affiliate marketing management to drive growth and sales for e-commerce businesses in the USA, UK, across the EU and indeed globally. Founded in 2006, we have unrivalled experience working with networks, publishers, and affiliate technologies to drive the best possible results for our clients. The Gen3 Marketing approach is down-to-earth, and client focused. Gen3 Marketing aims to deliver the most cost-effective strategies that grow sales and meet both the commercial and marketing objectives of our clients. 50% of our clients have been with us for over 3 years and many have been with us since the beginning. As part of the leading international agency, we now manage in excess of 500 clients globally, including Kwik Fit, Snapfish, Chi Chi, Victorinox, tails.com, Richer Sounds, CW Sellors, Serenata Flowers, Sport Shoes, Sock Shop and across a vast range of verticals.
Winner:
Awin: Putting people first to achieve customer and staff-centricity
Finalists
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FanFuel: Changing the Landscape of Affiliate Marketing
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Kwanko
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Rakuten Advertising: Cultivating a Local Mindset to Grow Brands Globally
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The CJ Platform: Always Innovating
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Tradedoubler: Building affiliate marketing of the future
BEST USE OF AWARDS
Best Content Commerce Partnership
Founded in 2008, advanced store brings CPA-based Performance Display & Retargeting Advertising solutions to market. We help over 600 advertisers, global brands and thousands of publishers worldwide in distributing and using their media budgets efficiently by With our cloud-based and AI-controlled platform, we form the technological interface between advertisers and publishers. In doing so, we follow different paths and offer access to web, mobile, streaming & digital-out-of-home (DOOH). We create industry-specific display, native and social campaigns. From media planning to campaign set-up to ongoing optimisation, we take care of our client’s campaigns and only bill them according to their success. We have been bringing performance based solutions for the retail, travel, telco & finance sectors onto the market since 2008. With our knowledge of the requirements of both advertisers & publishers, we help large and small brands around the world to distribute and use their media budgets efficiently and transparently.
Winner:
DAZN and Partnerize: Affiliate. Game. Changed.
Finalists
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Awin and Sky: Driving excitement and awareness for the launch of Sky Glass
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Good Kind Digital: Mass Media Partnerships Deliver International Success for Mejuri
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iO and EDC Retail: Discover Solo Play
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LetsGetChecked and impact.com: Best Commerce Content Strategy
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OAK Digital takes Apollo Neuro mainstream
Best Data-Driven Performance Strategy
Fluent is a global data-driven performance marketing company and trusted growth partner for leading brands. Experts in creating value for consumers, Fluent delivers outcome-based solutions for marketers.
Winner:
UpSellit and Samsung – Using Machine Learning capabilities to drive incremental revenue
Finalists
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24S and Rakuten Advertising: Unique data reports for greater performances
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Aarki for Brain Games: Exceeding KPIs with User Acquisition Campaign
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Dell, Nielsen and CJ: Better Data Together
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OAK Digital and EyeBuyDirect: Driving budget efficiencies while diversifying the publisher mix
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Partnerize for Visualsoft: API-First Approach Increases Quality & Operating Leverage
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Partnerize: Communication Creates a Flawless Foundation for Charlotte Tilbury
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The Media Image: TMI & LSEG – “Doing More with Less at a Global Scale”
Best Programmatic Performance Campaign
Winner:
Rakuten Advertising and Camp Chef Tapping The Inner Caveperson to Drive Sales and Loyalty
Highly Commended:
Zemanta Drives 46% Increased Engagement for Macif, French Insurance Company
CAMPAIGN & STRATEGY AWARDS
Best Brand Performance Campaign
Winner:
HelloFresh, Silverbean and impact.com: Global ambition with local market sensitivities
Highly Commended:
VEVE and TUI: Best Performance Marketing Innovation for Travel
Finalists
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Digitas and Etihad: Navigating through a pandemic
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Microsoft and Rakuten Advertising: Win with Seamless Global Strategy and Huge Local Growth
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OAK Digital: Delivering successful campaign with new audience and sparks rebrand for Meridian
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Tata Harper, Rakuten Advertising and Capital One Shopping: Making Partnership Beautiful
Best Integrated Performance Marketing Campaign
Winner:
Skyscanner and impact.com: A global approach to leveraging SkyScanner hotels
Highly Commended:
Grupo Xcaret: Outlet 2022 campaign
Highly Commended:
THE ICONIC and UNiDAYS: Creating the Curriculum for Success
Finalists
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Rakuten Advertising, Flora & Fauna: Less & Better with FUSE Strategy
CAMPAIGN AWARDS
Best Loyalty Partnership
Winner:
Rakuten Advertising, PerformID, AMEX: Loyalty Meets Loyal K-Pop Fans
Highly Commended:
Nasty Gal and PayPal Honey
Finalists
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Admitad and Intermiles: the extra mile for elevated loyalty and brand building
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Booking.com, Slickdeals and Awin: Traveling to loyalty partnership success
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OAK Digital, Rakuten Advertising and EyeBuyDirect: A Stronger Partnership and Post-Pandemic Results.
Best Social Commerce or Live Shopping Campaign
Winner:
Rakuten Advertising, Student Beans and Weekday: Authentically Engaging Students with TikTok
Highly Commended:
Vox Media and MeUndies
Finalists
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ACCESSTRADE & Shopee: Integrating KOC for effective growth
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Converse and CJ: Strutting Timeless Styles on TikTok
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Rakuten Advertising and JanSport “Carrying the Load for Teen Mental Health”
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Rakuten Advertising and Lowkey Discord Drive Sales via Bots & Discord
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The phenomenon of Admitad & Shopee: no risk – no reward
CHANNEL-SPECIFIC AWARDS
Best Lead Generation Campaign
Winner:
iO and Philips: Know your program inside-out
Finalists
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TMI and LSEG: “Doing More with Less at a Global Scale”
Best Use of Incentives in Affiliate Marketing
Winner:
GO Digital for L’Oréal Groupe: Channelling 80% new shoppers
Highly Commended:
Disney+ and Neo Media World: Global CLO Initiatives
Finalists
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Admitad and AliExpress: maximizing cashback potential
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Fluent and Shavekit
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Giftcloud and Talk Talk: Winning Back Customers by TalkTalk-ing
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Rakuten Advertising, 55Haitao & Macy’s Drive App Downloads via Cashback
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Virgin Australia, impact.com, Silverbean and CashRewards
Best Paid Search Campaign
Winner:
TMI and LSEG: “Doing More with Less at a Global Scale”
Highly Commended:
iQuanti
Best Paid Social Campaign
Winner:
Gotoclient
Finalists
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iQuanti
COLLABORATION & PARTNERSHIP AWARDS
Partnership of the Year
Winner:
Rakuten Advertising, Microsoft & Lowkey Discord
Highly Commended:
iO and EDC Retail: Join the Play
Highly Commended:
Klarna, Rakuten Advertising and River Island: Reaching the World’s Greatest Shoppers
Finalists
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OAK Digital and tentree: Delivering record breaking YoY growth with full funnel optimizations
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Swarovski and Acceleration Partners: Recouping Revenue Through Partnership Marketing
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VEVE and Lowe’s: Best Performance Marketing Innovation on Smart Devices
GRAND PRIX AWARDS
Best Innovation
Winner:
Tory Burch & Rakuten Advertising: Powerful Testing and Insights Empower 140% KPI Growth
Highly Commended:
CJ’s Platform Powered by Strategic Partners Enriches Data-Driven Recruitment
Highly Commended:
RevWallet by RevLifter
Finalists
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Big Red Group and impact.com
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Bravo Savings Network: Going Green, inside and out!
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Digital Mojito: Performance-based Affiliate Programme Management
Best Performance Marketing Agency (Performance Media)
Winner:
Incubeta
Highly Commended:
Making Science UK: Reflecting collaboration and improvement always
Finalists
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AdQuantum: A performance marketing team boosting its clients’ businesses
INNOVATION AWARDS
Best Influencer Marketing Campaign
Winner:
Saks, ShopStyle Collective and Rakuten Advertising: Unlock Influencers to Build Awareness and 2X Sales
Highly Commended:
Emerging Communications and Ladybird
Finalists
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DEPT® and Omoda: A reinvented influencer campaign for Omoda Friends
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Ethnic Reach and Vatika UK: #BeVisible See the ability, not the difference
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UpWest, HowDoesShe and CJ: Extraordinary Audience Alignment Make for a Perfect Pair
REGIONAL CAMPAIGN AWARDS
Best Affiliate & Partnership Campaign – APAC
Winner:
Rakuten Advertising, PerformID, AMEX: Superstars & Super Partnerships
Highly Commended:
GO Digital for L’Oreal: Leveraging the Chinese-Australian market to double revenue
Finalists
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ACCESSTRADE & Uber Eats: The Art of Mixed-Media Marketing
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Adore Beauty and Partnerize: Setting the Foundation for Partnership Success
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Commission Factory for My Muscle Chef: Local Expansion Through Partner Diversity
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Global Savings Group, H&M and Rakuten Advertising
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Lodestar Marketing and Allianz Travel: Turning external challenges in to exceptional opportunities
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Succeeding in APAC: Acceleration Partners’ In-Region Experts Drive Growth for Swarovski
Best Affiliate & Partnership Campaign – Europe
Winner:
AO.com and Awin: Achieving more than AO-K results in the electronics sector
Highly Commended:
COS and Rakuten Advertising: A Sustainable and Elevated Approach to Affiliate
Highly Commended:
Gen3 Marketing and tails.com: Scaling acquisition of new dog food subscribers in Europe
Finalists
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Dell and CJ: Global Expansion Expertise at Scale
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Rad Power Bikes and Rakuten Advertising: A Blueprint for European Expansion
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Sandro and Rakuten Advertising: Local strategies to drive European performance
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Silverbean: Taking an Already Established, High Performing Program to the Next Level
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VEVE and VOXI: Best Performance Marketing Campaign for Telecom
Best Affiliate & Partnership Campaign – North America
Winner:
iO and Philips: The Fundamentals of a Partnership
Highly Commended:
Oracle NetSuite and AIM
Highly Commended:
AllSaints, Neo and Rakuten Advertising: Full-Funnel Strategy Drive Extraordinary Growth
Finalists
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H&R Block and Acceleration Partners: Fuelling Demand and Growth with Thoughtful Strategies
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impact.com, DMi and Fresh Clean Tees: Best Affiliate & Partnership Strategy
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Madewell and CJ: Finding a Comfortable Fit in Content
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VEVE and Lowe’s: Best Performance Marketing Innovation for E-Commerce
Best Affiliate & Partnership Strategy (LATAM)
Winner:
Disney+ and Neo Media World: LATAM Partnership Strategy
Highly Commended:
Americanas’ shift to Awin’s SaaS solution unlocks new partner growth
Finalists
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Admitad and MaxMilhas: partnership and trust amid instability
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Avianca and CJ: Travel Recovery Soars to New Heights
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Indoleads.com and Mercado Bitcoin
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iO and Philips: Afiliado Bonita, an intercontinental Affiliate & Partnership strategy
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Rakuten Advertising & Aliexpress: Beyond Last Click: A Full Funnel Strategy Campaign
TEAM & PEOPLE AWARDS
Most Creative Partnership
Winner:
Awin and Etsy: Giving a platform to the real creators, sellers reveal their craft on TikTok
Highly Commended:
Rakuten Advertising, PerformID & AMEX takes on Brands, Bands & Banks
Finalists
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MAC, Afterpay and Rakuten Advertising: Bring Beauty and Value to a Great New Audience
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Shutterfly, RetailMeNot and CJ: Mother’s Day Shopping at Its Smartest
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THE ICONIC, UNiDAYS and Partnerize: Satisfying an Appetite for Cross-Category Shopping
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Zero Co and impact.com
Performance Marketing Team of the Year
Winner:
TopCashback
Highly Commended:
Awin
Finalists
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Disney Streaming
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Honey by PayPal UK/EU
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Incubeta
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Making Science UK
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Partnerize
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Rakuten Advertising
Rising Star Award (One to Watch)
Winner:
Michelle O’Sullivan – Awin
Finalists
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Anna Gidirim – Admitad Affiliate
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Georgina Gray – Partnerize
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Jessica Wong – CJ
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Keith MacArtney – Fluent
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Umair Usama – GO Digital
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Vairo Kremanis – FanFuel
Together We Solved That!
Winner:
CJ, Expedia Group and Button: Travel Recovery with the Tap of a Button
Highly Commended:
Gen3 Marketing and Awin: The team and technology powering industry change
Finalists
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impact.com and Foot Locker
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MoneySupermarket’s Migration and Modernisation: Supercharging CPA for Best in Class Results via Awin
TECH AWARDS
Best Performance Marketing Technology
VEVE is a technology-based performance and brand marketing platform which enables brands to connect with 500 MN+ unique users across various mobile OEMs, Internet Browsers, Telcos, and Premium Apps. VEVE’s strong collaboration enables brands to access 50% of the smartphone and desktop users across Europe, 36% in North America and 70% in APAC. VEVE’s on-device ad formats – Tiles, Notifications & Universal help brands achieve their advertising KPIs across premium publishers like Samsung, Huawei, Oppo, Vivo, Xiaomi, Microsoft, Opera and many more.
https://www.veve.com/en/contact-us-advertiser.php?utm_source=Awards-GPMA2022
Winner:
impact.com
Finalists
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CJ’s Affiliate Customer Journey: Data in the Hands of Both Publishers & Advertisers
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Everflow Technologies: Partner Marketing Platform
Best Technology Publisher Partner
ABOUT impact.com
impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics and Levi’s, visit www.impact.com.
Winner:
Upsellit: Turn Window Shoppers into lifelong customers
Finalists
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Union Apps: The best aspiring non-gaming mobile publisher of the year