Victoria Raby known by many as “Limps” within the industry is a commercially focused business leader with an extensive experience driving revenue growth, building strategic partnerships and leading high-performing teams across different markets. She has a proven track record of developing and executing commercial strategies that accelerate growth, strengthen customer relationships and deliver measurable business results. Known for her collaborative leadership style, she combines strategic thinking with a hands-on approach to solving complex commercial challenges and creating long-term value for customers and stakeholders. Passionate about innovation and continuous improvement, she is committed to developing talented teams and fostering a culture of collaboration, accountability, and excellence. Outside of work, she enjoys all sports, including being a Season ticket holder at Crystal Palace and travelling with her family.