As Director eCommerce Performance Marketing and Campaign Management in
the Global eCommerce Center of Excellence at Swarovski, Silvia is responsible for
the whole eCommerce consumer journey including third party platforms. From
generating high quality traffic to delivering best in class user experience
throughout the sites by implementing central campaigns with local adaptations
in order to provide an aspiration brand experience and at the same time
boosting conversion. She has been in the industry for over a decade, and now
leads a talented team that are accelerating business growth by generating quality
online and offline conversions. Prior to Swarovski, Silvia held senior positions at
eBay, Hugo Boss, and Quelle; always with a focus on integrated marketing
communications within eCommerce or Omnichannel companies.