Luke Stanford is an award-winning Search leader and Future 100 Media Leader with over 10 years’ experience shaping search strategy across paid, organic and retail media. As Global Head of Search at Performics @ Zenith, he leads the development of best practice, innovation and performance frameworks across the search portfolio. Luke is focused on helping brands navigate the evolving search landscape, from AI-enabled optimisation and automation to integrated paid and organic search, product visibility and feed-led growth. He leads hybrid teams across the UK and India, building scalable approaches to testing, measurement and platform partnership. A recognised voice in the search marketing community, Luke contributes to industry discussion through judging, speaking and published commentary, with a particular focus on the future of search, commerce and performance media.