Kayla Castro leads the Affiliates and Partnerships channel at Zenni, one of the world’s leading e-commerce eyewear brands.
Kayla has been building and growing affiliate programs for entrepreneurial brands and venture-funded start-ups since 2017. While the bulk of her expertise lies in redesigning affiliate content strategies and fostering programs to grow incrementally, she also has a growing and proven track record in building non-traditional partnership models and promoting cross functional collaborations.
Her favourite part about leading the affiliate channel internally for a brand? Changing minds across the organisation about what ‘affiliate’ means and what a brand is capable of achieving through the channel.