Johanna Madsen is a senior marketing leader with over 18 years' experience driving customer growth, strategic partnerships and performance marketing across media, sport and consumer brands. Most recently, she spent eight years at Sky, leading Partnerships & Affiliates across TV, Broadband and Mobile, where she managed multi-million-pound marketing investments and led strategies that delivered sustainable customer growth. Prior to Sky, Johanna held senior marketing roles at Chelsea Football Club, helping shape digital marketing for one of the world's leading sports brands. She is recognised for combining strategic thinking with data-driven decision making, building high-performing teams and creating partnerships that deliver measurable business impact. She believes the best performance marketing combines commercial results with creativity, collaboration and a relentless focus on the customer. Johanna brings an international perspective and is passionate about recognising innovative ideas and the people behind them, and is delighted to be joining this year's judging panel.