Carolina "Carrie" Paradas is a commercial leader with deep expertise across loyalty, fintech, and digital commerce. As General Manager for North America at ShopBack, she built the US market from the ground up and drives the region's strategy, partnerships, and revenue growth. Prior to ShopBack, she served as Vice President of Growth at Fidel API, where she helped grow the platform from 5 million to more than 250 million cardholders and secured partnerships with Cash App, DoorDash, Affirm and Bilt Rewards. FintechNewsSG Citybiz Her industry contributions have been widely recognized, including being named a Top Woman in Affiliate, the No Apologies Award, PerformanceIN's Top 50 Industry Players, and HelloPartner's Global Top 100 Partnerships Leaders (2025). She serves on advisory boards for the World Digital Commerce Alliance, Fast Company's Impact and Forbes Councils.