Alexander Feist is Head of Affiliate Marketing at Sage, where he leads the global affiliate and partner marketing strategy across multiple regions and product lines. With over a decade of experience in performance marketing, Alexander has built and scaled international affiliate programmes, driving sustainable customer acquisition through publisher partnerships, content commerce, comparison platforms, and emerging digital channels. A passionate advocate for innovation in the industry, he is particularly focused on the evolving role of AI and search within performance marketing. Having worked with brands, agencies, and publishers worldwide, Alexander brings a commercial, growth-focused perspective and deep industry knowledge to judging the campaigns, partnerships, and technologies shaping the future of performance marketing.