Best Data-Driven Performance Strategy
About the Award
Showcases a performance marketing strategy that utilised analytics, data science, or advanced attribution models to achieve exceptional outcomes. Submissions should demonstrate how data insights guided decisions (from targeting and creative to budgeting and optimisation) and present clear ROI or incremental revenue improvements.
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2025 Finalists
Aesop + Partnerize: Driving Luxury Growth Via Precision & Data-Driven Partner Strategy
By: PartnerizeClient/Partner: AesopCookieless Attribution: How DeSpreker.nl Built a Future-Proof Event-Based Model
By: PaperDigitsClient/Partner: deSpreker.nlHotel Engine: A Data-Powered Strategy That Turned Deep Insights Into Revenue Growth and Performance WinsThe Shelf, Inc.
By: The Shelf, Inc.Performance engineered with End-2-End and CPAmax methods: optimizing every decision with data
By: Liberty Latin AmericaPublicis Warehouse sets a new benchmark and drives Samsung profitability on Amazon
By: PerformicsVistaPrint and Acceleration Partners: Strategic Shift Fuels Channel Efficiency
By: Acceleration PartnersClient/Partner: VistaPrint