About the Awards
Rewarding Creativity, Innovation and Excellence Globally
Hello Partner has been recognising exceptional performance marketing campaigns and partnerships for over the last 19 years, and each year we evolve the awards based on dynamic industry trends.
Nine years ago we launched the Global edition of the Performance Marketing Awards, and in our tradition of growing and evolving alongside the industry, we are giving the ceremony a bit of a revamp. While we will once again be returning to recognise the work from across the globe, this year, you can expect an earlier start, a bigger focus on networking and a more business-casual feel but still with all the elements that makes the awards a party!
The GPMAs mark the start of the biggest week in performance marketing. It is the kick-off to PI LIVE and both events welcome marketers from all over the world. The awards are the celebration aspect of this gathering, bringing together industry leaders at London’s Jumeirah Carlton Tower to honour groundbreaking campaigns. We want to facilitate and encourage making new connections and we hope this new format enables this for you.
Why enter?
With industry experts from across the world, the Global Performance Marketing Awards is the chance for your team to receive global industry recognition.
Demonstrate the best industry practices and be awarded as the best in your region and beyond. Whether you’re from North America, APAC, LATAM, MENA or the European region, this is your chance to be crowned for your exceptional industry achievements.
With leading advertisers, publishers, agencies, networks and technology providers, celebrate an amazing year and give your company that all-important unique selling point in your next client pitch with a shortlisted, highly commended or winning entry.
After the ceremony, the winners will be featured in our online publication, Hello Partner and on the Global Performance Marketing Awards website on the winner’s page indefinitely. Winners will be provided with marketing assets to shout out about their success as the leaders in their field.
“Every year we can count on the GPMAs to reconnect us with our industry partners and to provide new opportunities to network. Winning at the GPMAs is a fantastic feeling, as you accept your recognition in a room full of like-minded industry experts that understand the fierceness of the competition. We pride ourselves on our industry recognition and taking home a Performance Marketing Award helps prove the impact of our business to retailers that may be on-the-fence.”
Richard Greenwell, Commercial Director, Europe and Asia,
UpSellit | Conversion
GLOBAL PERFORMANCE MARKETING AWARDS 2024
GPMA24 made a return to the Marriott Grosvenor Square for an evening of international celebration in the heart of London’s Hyde Park area. With host Holly Walsh’s Venn diagram presentation, the night was off to a humorous start before the announcement of our winners, and finished with a fantastic musical acoustic duo playing music fit for collaboration and networking ahead of PI LIVE EUROPE 2025.
PRESENTED BY
HOLLY WALSH
GLOBAL PERFORMANCE MARKETING AWARDS 2023
With Tom Davis taken ill the morning of with food poisoning the evening was saved by the fabulous Ivo Graham and it is safe to say that the evening did not go on as the day started. Having moved to the fabulous Marriott Grosvenor Square, the GPMAs smoothly sailed through the evening with a range of top-notch entertainment including a violinist with a modern solo, Troy The Magician and a trio of glamorous musicians to finish the night off with a party.
PRESENTED BY
IVO GRAHAM
INTERNATIONAL PM AWARDS 2022
Hosted by Milton Jones and held at the connaught rooms, the post-covid award boasted a night of renewed connections and celebration.
PRESENTED BY
Milton Jones
INTERNATIONAL PM AWARDS 2021
IPMA21 was back with a bang as we celebrated world-class work in-person at the luxury Landmark Hotel, London. After a very challenging couple of years, the industry’s finest gathered for a night of success and entertainment with a ceremony presented by comic, Paul McCaffery.
Featuring a total of 29 categories and 300+ guests, it truly was a night to remember!
PRESENTED BY
PAUL MCCAFFREY
INTERNATIONAL PM AWARDS 2020
2020 needs no introduction. But despite not being able to hold a physical event we still celebrated the industry’s excellence with a virtual ceremony, encouraging those at home from across the globe to get in on the action; dressing up in their finest and raising a glass to celebrate the advancement the performance marketing industry made in a very challenging year.
Featuring a total of 27 categories, and filled with world-class work, 2020 showed, more than ever, the collaboration between the industry. With Covid-19 not only affecting the events industry but that of retail too, the 2020 awards showcased the acceleration of digital and eCommerce transformation strategies, and the industry’s ability to develop technology and add value to partners, influencing and converting consumers at critical points within the shopping journey.
INTERNATIONAL PM AWARDS 2019
The third International Performance Marketing Awards took place at the De Vere Grand Connaught Rooms in London’s historic Covent Garden, the night before PI LIVE 2019. Guests from around the Performance Marketing World were greeted with an electrifying flash mob dance-off during the welcome drinks, whilst Ed Gamble’s now-infamous set had the main ballroom roaring with laughter.
With a record-breaking attendance of over 400 guests, the awards was a sell-out event, setting up the biggest week in the performance marketing calendar.
PRESENTED BY
ED GAMBLE
INTERNATIONAL PM AWARDS 2018
The sophomore International Performance Marketing Awards took place at the Grange, St Paul’s luxury 5-Star hotel, nestled beside St Paul’s Cathedral in London’s bustling business district. Presented by comedy’s sassy man, Tom Allen, we celebrated world-class work with an evening of networking, flowing drinks and top-notch food.
PRESENTED BY
TOM ALLEN
INTERNATIONAL PM AWARDS 2017
The first International Performance Marketing Awards were held at the Hilton London Bankside in October 2017. The event saw winners from across the world attending to receive their awards for their exceptional international work and campaigns.
With over 300 guests in attendance, the night was fantastic for building relationships, outstanding entertainment and education. It acted as a fantastic start to the two days of networking at the international conference, PI LIVE.
PRESENTED BY
CAPRICE BOURRET
EUROPEAN PM AWARDS 2016
After 10 incredible years of rewarding innovative and exceptional performance marketing in the UK, we received numerous requests to accept entries from companies who have excellent activity across the continent and reaching beyond the United Kingdom.
Our first ever European Performance Marketing Awards celebrated companies which had exceeded in at least one market, providing them the chance to contend with their European peers.
PRESENTED BY
GREG SHAPIRO
PM AWARDS 2016
Our extra significant tenth year of the Performance Marketing Awards saw a record breaking number of guests, reaching over the 1000 mark. With a delicious 3 course dinner from the Grosvenor House hotel chefs, the awards followed with announcements of the accolades to leading names in the industry, which ended with more relationship building and a wobble on the dancefloor.
PRESENTED BY
KATHERINE RYAN