With 13 years of experience across media agencies like OMD, Publicis, Omnicom, and Experian, as well as fast-paced startups like Sprinklr, Charles has been at the forefront of innovation in the UK marketing industry.

Now at Thyga, a dynamic media performance agency within the Samy Alliance network, Charles has redefined the paid media landscape through a pioneering approach by developing three proprietary products. Originating in the UK, Charles also successfully scaled this transformative strategy globally.