Luis is Head of Global eCommerce Marketing at The LEGO Group, and defines the strategy globally for the iconic toy company. On these years in the company, Luis has managed to create a global organization that reaches both children and parents with engaging content in more than 140 markets. He is a regular writer and speaker about Search Marketing and business leadership and plays an active role in the search community. He is a fellow member of the Marketing Society, member of the advisory board of The Institute of Practitioners in Advertising and participates actively at conferences and specialized publications. He is also member of the judging panels of industry leading awards, as the DMA Awards, the UK and US Search Awards, The Drum and The Biddable Media awards. Luis has a technical background on computer science and has more than 20 years’ experience in Digital Marketing with cross-functional expertise in technology and business management and leadership.