Passionate about changing mentalities, Pedro loves to face challenges and solve them with creative and unexpected solutions. After working with Microsoft, Unilever, Sainsbury´s, HM Government and Specsavers, Pedro is now the Director of Performance for SAP at OMD EMEA. Pedro has already contributed to multiple awards wins for his clients with Innovative and Creative work – Campaign Media Awards, Media Week Awards, Campaign Tech Awards, Festival of Media Global and a Grand Prix at WARC Media Awards.