‘Recruit’, ‘Activate’, ‘Optimise’ – equals a 359% increase in revenue

The Challenge

Direct Asia Insurance needed to rapidly scale its affiliate acquisition model without suffering efficiency losses or conversion degradation.

The Strategy

Build a diversified, actively managed partner network across five partner verticals following a structured "Recruit, Activate, Optimise" execution framework.

Execution and Innovation

Expanded publisher relationships while adding two major performance partnerships that contributed over SGD 400k in incremental revenue.

Results

Generated SGD 2.6 million in revenue across 12 months (+359% vs baseline) on a SGD 223,263 spend, yielding an 11.7x overall ROAS (improving from 11.1x in H1 to 12.3x in H2 2025) across 11,942 conversions.

Judges' Verdict

"This is a a highly effective affiliate-program growth strategy built around recruitment, activation and continuous optimization, with particularly strong evidence that the program expanded beyond its historical dependence on cashback and coupon partners."