An Always-On Commercial Growth Engine

The Challenge

DP World needed to transform its LinkedIn presence from a brand communications channel into an always-on B2B performance engine that generates qualified sales leads.

The Strategy

Build a scalable audience targeting and content strategy focused on senior supply chain decision-makers across global markets.

Execution and Innovation

Combined thought-leadership messaging with optimised Lead Gen forms, continuously refined based on audience quality signals.

Results

Generated over 800,000 new LinkedIn followers, increased lead form completions by 329%, and opened 82 verified business opportunities, with independent Kantar research confirming lifts in brand trust and consideration.

Judges' Verdict

"This is a strong B2B performance campaign that successfully connects audience development, brand building and commercial outcomes across 17 markets."