Sarah Bundy is the co-founder and CEO of Athena Collective, a global platform and B2B ecosystem built to help female founders build, scale, and exit their companies. Before Athena, she founded All Inclusive Marketing, a performance and partnership marketing agency she scaled over 15 years into a globally recognised operation — winning the International Performance Marketing Awards Global Excellence Award in 2018 — before a successful acquisition by Plus Company in 2020. With over 20 years of hands-on experience across affiliate strategy, publisher development, and partnership-driven growth, Sarah brings a practitioner's eye to evaluating what genuinely works, and what is innovative, in performance marketing. She has been named one of Canada's Top 100 Female Entrepreneurs and Top 40 Under 40, featured in the New York Times, and speaks internationally on performance marketing, entrepreneurship, and what it takes to successfully build, scale and exit a company.