Rocio Dalton is a global marketing leader with a background in both agency and client-side roles across Europe, the US, and APAC. As the first Head of Paid Social at The Economist, she led the growth of a full-funnel social strategy across both consumer and B2B divisions, bringing efficiency, structure, and scale to one of the world’s most respected media brands.

With over 16 years’ experience and two MBAs, Rocio is known for blending creative thinking with commercial impact. She is passionate about the role of social in shaping brand and business outcomes, and regularly contributes to the industry through mentorship, speaking engagements, and awards judging.