Mazen Mroueh is Head of Retail Media & Partnerships at Publicis Media Middle East, based in Dubai, where he leads the build-out and scaling of Retail Media Networks across the MENA region. He shapes Publicis' retail media vision, partnerships, and operating model at the intersection of retailers, brands, data, and technology, having launched and expanded multiple RMNs across the region under his "Orchestration over Monetization" philosophy. Under his leadership, Publicis has built strategic partnerships with leading retailers, telcos, and technology platforms, including Majid Al Futtaim/Carrefour, ADNOC, Tradeling, LiveRamp, and Gowit, integrating first-party data, clean-room environments, and omnichannel activation to deliver closed-loop measurement and sales uplift for advertisers. He is a frequent industry speaker, awards juror, and recognized voice in retail media, named to the PMW International Powerlist (2025, 2026) and RETHINK Retail's Top Retail Expert 2026. An endurance athlete and Guinness World Record holder, Mazen has run marathons on all seven continents.