Julie’s media career spans 2 decades, working across a range of clients in Tech, Finance, Automotive, FMCG, Pharmaceutical, High-Street Retail, Telco with a skew towards performance marketing. Her career began in digital media which later leading a team of Live Planners, campaign specialists overseeing multiple channels to drive incremental outcomes for clients through testing, optimisation and the application of technology. Her latest role is leading Unilever’s Commerce team at Mindshare, applying performance planning capabilities to this relatively new but exciting area of media.