Brian Hatch is an influencer marketing professional with experience building and scaling creator programs for global consumer brands. He currently leads creator partnerships and affiliate strategy for Wayfair Canada, overseeing influencer acquisition, campaign execution, performance optimization, and cross-functional initiatives that drive measurable business growth. His work spans creator relationship management, social commerce, affiliate marketing, and data-driven strategy, with a focus on turning creator partnerships into sustainable revenue channels. Prior to Wayfair, Brian worked at a leading marketing agency, where he developed influencer marketing campaigns for entertainment and consumer brands, including HBO Max and Amazon Prime. That agency experience gave him a strong foundation in client strategy, creator partnerships, and cross-functional collaboration across a diverse portfolio of brands. Known for combining analytical thinking with creative problem-solving, Brian is passionate about the evolving creator economy and aspires to become a recognized thought leader in influencer marketing, helping shape the future of creator partnerships through strategic, scalable, and performance-driven programs.