Best Full Funnel Strategy

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About the Award

GPMA 2024 Category Description & Criteria Doc
GPMA 2024 Category Description & Criteria Doc
100%
10
C23

Judges are seeking well executed examples of campaigns or strategies for a brand that have engaged with multiple types of partners or performance marketing methods to reach or influence consumers at all stages of the purchasing funnel.

Judges are seeking well executed examples of campaigns or strategies for a brand that have engaged with multiple types of partners or performance marketing methods to reach or influence consumers at all stages of the purchasing funnel.
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