Head of Paid Media at Reflect Digital. With a scientific research PhD, Lottie centres her team on delivering effective paid media strategies and producing actionable insights through statistical analysis. Making future decision making more robust.

She started her marketing career in PPC and Paid Social and Programmatic, before adding Behavioural Science, Digital Transformation, CX and Customer Journey Mapping to her experience.
Lottie loves working with brands on integrating behavioural science and customer journeys, innovation and automation/AI into their activation. Identifying ways to be smarter in digital, and truly focusing on the customer to deliver maximum performance and brand experience.