Ben is a seasoned marketer with nine years of experience spanning independent agencies and AdTech firms. As Senior Performance Lead at Total Media, he excels in full-funnel campaign management, steering teams towards high-impact results and enhancing client relationships. Benjamin’s expertise & interests lie in effectiveness and measurement strategy. He has a diverse portfolio, having collaborated with top-tier clients across sectors such as energy, finance, gaming, and automotive, working on many award-winning campaigns in the past.

Driven by a passion for strategic consulting, Ben aims to drive brand and revenue growth through advanced measurement techniques, including econometrics, business modelling & newer AI applications. His interest in the behavioural economics of marketing underpins his approach to media campaigns, focusing on brand saliency and mental availability.