A career which began as a SEO Copywriter, Matt was “volun-told” to upskill in PPC because, “It has something to do with words.” Matt found out he had an insatiable thirst to understand more and more about the digital media landscape and has subsequently worked across just about every channel including linear and print. A “Scotsman who grew up in South Africa” Matt’s worked on global campaigns for a myriad of brands across numerous verticals including FMCG, travel, banking and more. Matt is a freemen of the City of London and a member of the Worshipful Company of Marketors.