Booming (iO company) & Royal Philips: Creating Sustainable Partnerships

Booming Performance Marketing Agency and Royal Philips BV have been partners for three years, working to cover affiliate programmes in the Benelux region. Furthering their partnership, Booming now manages affiliate marketing programmes for 15 countries across Europe and the Americas. Through seamless integration and takeover from the local marketing teams, the partners hit or exceeded all revenue and ROAS targets in Q4 2020 and Q1 2021. Together with Philips, Booming has carved out a new team that is ready to take on all things affiliate in order to support the business in reaching its long-term goals.