Impact & DMi: Transform TUSHY’s Bottom-Heavy Affiliate Program

With ROI plunging, TUSHY was becoming prepared to put a stop to its entire affiliate programme. However, the brand decided to rally and employed DMi to assist, bringing the programme back to what it should be. DMi tapped into the opportunity that was identified in its GAP analysis, using a sophisticated approach and thinking ‘smart’ to drive stellar results. The smart management strategy unleashed an 800% stream of programme revenue for TUSHY. DMi helped secure 200 revenue-share premium content placements for TUSHY in 2021.