Luis leads Global eCommerce Marketing at The LEGO Group and defines the
strategy for eCommerce marketing activity globally for the iconic toy company.
On these years in the company, Luis has managed to create a global organization
that reaches both children and parents with engaging content in more than 140
markets.

He is a regular writer and speaker about Search Marketing and business
leadership and plays an active role in the search community. He is a fellow
member of the Marketing Society, member of the advisory board of The Institute
of Practitioners in Advertising and participates actively at conferences and
specilized publications. He is also member of the judging panels of industry
leading awards, as the DMA Awards, the UK and US Search Awards, The Drum
and The Biddable Media awards. Luis has a technical background on computer
science and has more than 16 years’ experience in Search Marketing with cross-
functional expertise in technology and business management and leadership.