Caroline Mulvihill is the founder of Caroline Mulvihill Consulting (caroline.mulvihill.co.uk), an
Affiliate Marketing Consultancy aimed at offering straightforward actionable advice to start
ups through to large established brands. She started her career in Marketing 22 years ago
but for the last 20 years has specialised in Digital Marketing. As former Head of Performance
Marketing at BT she led the Affiliate, Paid Search and SEO teams, breaking down the silos
and optimising performance across the three disciplines. Caroline has been honoured as one
of the industry’s most influential players by the PerformanceIn organisation for the last 2
years and has won several Performance In awards including Best Managed Affiliate
Programme twice.