In Store Real-time Targeting Meets AI-Programmatic Buying

The Challenge

Sensodyne needed to capture shopper attention and drive conversions at the exact moment of decision in physical retail aisles.

The Strategy

Execute MENA's first closed-loop, real-time programmatic retail media activation across 23 Carrefour hypermarkets in the UAE.

Execution and Innovation

Combined Advertima’s in-store AI computer vision (detecting shoppers in the oral care aisle) with The Neuron's programmatic DOOH tech to trigger instant Sensodyne ads on nearby screens.

Results

Delivered a +68% incremental sales uplift compared to matched control stores, proving the viability of shelf-level programmatic DOOH targeting in physical retail.

Judges' Verdict

"Extremely strong submission. Very impressive results while optimising the efficiency of their ads and spend."