Tradedoubler: Driving Scalable Growth Through a Global Partnership Network

The Challenge

Build a global affiliate ecosystem that scales across international borders without becoming overly reliant on a small group of mega-publishers.

The Strategy

Cultivate a diversified publisher network supported by global technology standards and active industry leadership.

Execution and Innovation

Expanded network reach across 90+ markets while establishing platform standards as a founding member of the APMA.

Results

Generated €3.17bn in total order value in 2025, with the top 10 publishers accounting for only 25% of total revenue.

Judges' Verdict

"A credible global model combining local expertise, diversified publisher types, first-party tracking, fraud monitoring and industry-standard development across more than 90 markets. This feels like a genuinely mature partnership ecosystem rather than simply a large affiliate network."