Lodestar Marketing: Delivering APAC Opportunity

The Challenge

Provide localised affiliate agency coverage across the Asia-Pacific region — the world's largest e-commerce market — spanning diverse languages, time zones, and publisher networks.

The Strategy

Build an agency model operating across 14 APAC markets with native-speaking partner managers across Thailand, Vietnam, India, South Korea, China, and Japan.

Execution and Innovation

Connected global brands with local publisher networks using native account management teams across all major APAC time zones.

Results

Achieved 40% YoY agency revenue growth, expanding established client programs up to 246% YoY across the region.

Judges' Verdict

"Lodestar Marketing presented a strong APAC-focused submission with credible commercial results across multiple clients and markets."