Game, Set, Cashback: How 14 Brands Drove 336% Revenue Growth

The Challenge

Brand Collective underutilised cashback channel partner ShopBack due to fears of margin erosion and an inability to compete with larger advertisers. Conversely, ShopBack withheld premium inventory due to low historical spend.

The Strategy

Create a pooled, single-day activation (“Game, Set, Cashback!”) uniting 14 Brand Collective brands, leveraging the Australian Open as the promotional hook.

Execution and Innovation

Replaced a traditional $20,000 upfront flat tenancy fee with a capped, performance-led commercial model that secured high-visibility exposure while strictly managing brand costs.

Results

Delivered +336% YoY revenue growth (with every individual brand achieving >100% growth), 60% new-customer sales, and an 8.5x ROI (29% higher than the preceding week).

Judges’ Verdict

“The partnership demonstrated exceptional results. Creative choice using the Open event as the date this launched which tied in the main client Volley and backed by the shared collective, it showed results for all involved!”