Beyond human optimisation: where performance has no limits

The Challenge

Maximise performance across multi-channel paid search and digital ad channels at a speed and frequency beyond manual human capacity.

The Strategy

Deploy an autonomous decision engine combining deterministic mathematical optimisation with generative AI for real-time campaign management.

Execution and Innovation

Ran continuous budget allocations, asset deployments, and targeting adjustments across Google, Meta, and Bing based on long-term predictive simulations.

Results

With Avanti West Coast, slashed branded PPC spend by 89%, grew non-brand revenue by 97%, and achieved an £18.95 ROAS. With L'Oréal, grew conversions by 136% while cutting CPA by 53%.

Judges' Verdict

"This is an outstanding entry that showcases how to utilize AI tech for successful commercial outcomes. The platform's account-level, forward-looking decision engine and its ability to coordinate paid and organic search are very impressive."