Avanti West Coast won by bidding less — and grew non-brand revenue 97%

The Challenge

Rising branded PPC costs, declining non-brand visibility, and AI Overviews reducing organic click share created inefficient search spend for Avanti West Coast.

The Strategy

Deploy an AI-driven search strategy connecting Google Ads, GA4, and Search Console to dynamically balance paid and organic search based on live ranking and intent signals.

Execution and Innovation

Leveraged Amanda AI's real-time organic ranking data to automatically lower bids on branded terms where organic positioning was secure, reallocating those funds toward high-intent non-brand search terms.

Results

Slashed branded PPC spend by 89% (saving £182,579), increased non-brand PPC revenue by 97% (from £5.5M to £10.9M), lifted overall ROAS by 30% to £18.95, and grew YoY organic revenue.

Judges' Verdict

"I love that instead of just writing a case study about paid and organic search fighting for the same demand, they actually went and fixed it. It's a great piece of technology and I hope, a fore-bearing of the future."