Kogan.com: Turning Editorial Discovery into Measurable Commerce

The Challenge

Kogan.com wanted to complement its value-driven brand positioning by building strong organic editorial endorsement for the quality and range of its products.

The Strategy

Shift ~80% of affiliate focus toward editorial, review, comparison, and shopping-focused publications, allowing editors to feature products on merit.

Execution and Innovation

Supported publishers with product access, pricing data, and commercial value propositions rather than paid placements.

Results

Secured 78 editorial placements across major outlets (including TechRadar, Tom's Guide, PCMag, Daily Mail, and 7NEWS), generating $3.64M in revenue (+25.6% YoY).

Judges' Verdict

"Strong results, wide coverage and really strong execution with a margin aware lens across the entire strategy."